Black Friday on November 27, 2020 is just around the corner.
Potential customer rushes pose major challenges for businesses - but there is a plan.
On November 27th,
Black Friday will
mobilize
bargain hunters across Germany.
Here comes down to the
shops
in
Corona times
a challenge to.
A large
electronics company
is prepared - but
consumers
may be rethinking
.
Munich - It's that time again,
Black Friday
is just around the corner.
Retailers
and
online
retailers
want to
attract customers in droves
with a real discount battle
.
But everything is different these days, the
corona pandemic is
forcing
retailers
to take special
measures
.
There must be no tightly packed crowds in times of sharply increasing
corona numbers
.
Black Friday 2020: US company Walmart closes stores on Thanksgiving
In the
USA
, the country of origin of
Black Friday shopping
, large retail chains have already reacted radically to the Corona crisis.
Some of the most famous retailers, such as Walmart or Barnes & Noble, announced that they would
close
their
stores on the Thanksgiving holiday
.
For example, Walmart's
doors were closed the day before Black Friday
for the first time in over 30 years
.
Almost 100 other companies have since followed this approach - and the trend is rising.
In addition, many retailers recommend that US consumers
prefer
to do
their
Black Friday *
purchases online
.
Forecast: trade turns over 3.7 billion euros for #BlackFriday and #CyberMonday: https://t.co/iBdOGfi4fp pic.twitter.com/l1mXPXlPQ2
- Handelsverband HDE (@handelsverband) November 17, 2020
As a further instrument
to prevent
crowds
and
rush of customers
in Corona times, the companies see the plan
to create buying incentives
not only on Black Friday, but also
beforehand with large price discounts
.
This is how they do it in Germany.
Along
with
Amazon,
Saturn
and
Media Markt
have
been among the biggest beneficiaries of Black Friday for years, but unlike the online giant, they also have
retail space
.
Black Friday 2020: Saturn and Media Markt switch to "Black November"
A
company
spokeswoman for the electronics retail chain told Merkur.de that during the corona pandemic, they wanted to
"above all streamline customer flows"
in order to ensure the best possible health protection for our customers and our employees in the "stationary stores".
"Against this background, we are talking
more about a 'Black November' this year than just a pure 'Black Friday',
" added the spokeswoman for the Media-Saturn Group.
In addition, thanks to its
previous Corona measures
, the electronics giant feels
prepared for any potential customer rush.
The branches are already "
equipped
with numerous
disinfection options
, with
digital admission controls
that allow us to adhere to the legal requirements regarding the maximum number of customers in the store."
Consistent compliance with the hygiene measures is monitored
in real time
, as the company spokeswoman stated.
Make
sure to adhere to them
“also during special campaigns and the upcoming Christmas business”
.
The company is not afraid of being overrun by customers.
It also refers to the possibility of selling its products online.
Video: Black Friday 2020 - offers and specials
Black Friday 2020: Corona crisis is causing bargain hunters to rethink - online instead of in-store
But do
consumers
even
want to go to the
local shops or are they planning corona-related online purchases in order
to minimize
the potential risk of
corona infection
in the turmoil of the shopping fanatics?
According to a survey by the portal
blackfriday.de
,
the vast majority of those surveyed
(
69 percent)
stated that they would
only
want
to make their purchases on
Black Friday *
2020
online
.
For almost 40 percent, the current
corona pandemic has an impact on their purchasing plans
.
This is not good news for the ailing
retail sector
, which the Corona crisis has brought into dire straits.
It was hoped that at least
part of the losses from the first
Corona lockdown
in the spring could be made
again
through a
final spurt at the end of 2020
.
This hope may not come true.
(kh)