Many people shop on Black Friday.
According to a new study, some products are much more popular than others.
Some of the results of the study are very surprising.
, many people will probably shop diligently this year as well.
shows which products
are particularly popular
Kassel - The bargain day "
from the USA
has been very popular in Germany for years.
Now it is imminent.
On November 27th, countless companies will try again to entice customers to buy with discounted offers.
In some cases, companies start offering products at bargain prices as early as the beginning of November.
has become a not to be underestimated importance to the
- almost 3.1 billion euros have consumers in Germany on
-Weekend spent last year.
The expenditures increased by 29.17 percent compared to the previous year.
Experts estimate that even more money will be spent this year - despite the
Certain products are
with consumers on
Black Friday *
A study by the consumer
found that out.
For example, the demand for
items has increased enormously in recent years.
over the past two years and
14 million transactions.
Black Friday Study: Electronics Are Most Popular
According to the
, every third consumer who
weekend in 2018 and 2019 showed interest in electronics.
smart home products
were particularly popular
The study also shows a clear trend: In the week of Black Friday 2018, around 24.4 percent of consumers shopped electronic products.
In the previous year it was already 30.68 percent.
In addition to electronic devices,
as well as
game consoles are
Black Friday *
A trend can also be seen here - albeit a downward trend.
17.35 percent of consumers were interested in fashion
week of 2018, this fell to 11.91 percent in 2019.
This trend can
also be seen in the area of “
In 2018, 16.87 percent of consumers were interested in
, in 2019 only 9.32 percent.
However, with the release of the
, this downward trend could change this year.
Black Friday bestsellers: Ranking surprised
Germans are interested
in other products
According to the study by
, 6.4 percent of consumers have shown interest in
furniture and household items
in the past two years
Fifth place in the
bestseller ranking is
with 3.22 percent.
Also this year, numerous shops lure Black Friday with particularly cheap offers.
© Bodo Marks / dpa
The other places in the top ten are
cosmetics and drugstore items
(sixth place, 3.05 percent),
(seventh place, 3.01 percent),
(eighth place, 2.97 percent),
sports and outdoor products
(Ninth place, 2.39 percent) as well as
DSL and mobile phone contracts
(tenth place, 2.13 percent).
It is surprising that toys only made it to seventh place - after all,
a lot of toys are bought
However, consumers seem to be increasingly looking for toys.
shows that this is 2.75 percent of consumers
interested in toys
week of 2018, compared to 3.7 percent in 2019.
How great the interest is this year remains to be seen.
Black Friday 2020: How will the trend continue?
The remaining places in the ranking of
bestsellers on Black Friday 2018 and 2019 go
to the areas of
leisure and events
(eleventh place, 2.1 percent),
(twelfth place, 1.81 percent),
(13th place, 0.84 percent ), Streaming services such as
(14th place, 0.77 percent) and accessories for
cars and motorcycles
(15th place, 0.51 percent).
The remaining 6.79 percent of consumers fall under miscellaneous.
This year the demand for
is likely to be
. This is mainly due to the offer of providers such as
tries to persuade customers to buy
with offers for in-house entertainment electronics such as
. One thing is for sure for this year too: people are busy shopping.