Furniture giant IKEA shocks with a commercial - but Facebook users are enthusiastic

Furniture giant IKEA attracted attention with a commercial.

The content is terrifying.

But the Facebook users say thank you.

• IKEA addresses the issue of domestic violence in a video.

• The video is like a horror scenario.

• Users are enthusiastic.

Munich - “Every day in Germany a man tries to kill his partner or ex-partner.

He succeeds every third day, ”wrote Federal Foreign Minister

(SPD) on Twitter.

The background was the

on November 25th.

“It takes all of us to end these crimes,” said Maas.

Even

called for never to accept violence against women: "Every individual is called upon to intervene if violence is imminent or even happening."

The

drew attention to the issue of domestic violence

on November 12th

.

The commercial produced resembles a horror scenario and is intended to raise awareness of the topic.

IKEA commercial: “Domestic violence is real.

Even if it is not always visible "

IKEA posted a

on Facebook.

In it, the viewer is taken through a woman's day.

The

visualizes the issue of

in a terrifying way.

When the woman is standing in front of a mirror at the beginning of the video, you suddenly hear a loud clink.

The woman is startled and turns around.

You can see a glass thrown on the floor.

She kneels down and picks up the broken pieces.

Shortly afterwards, the bathroom door slams shut with a loud crash - apparently out of nowhere, like in a

When the woman finally leaves the house and gets into her car, slow music starts.

She takes a look at the house - apparently happy to escape.

But there can be no question of escaping.

At work, memories of the events flash up again and again.

Then at dinner there is a scandal.

As if by magic, the contents of her glass are poured into her face, someone seems to be dragging her from the chair by force of her cardigan.

, the woman flees up the stairs,

herself in, while the plate flies off the table in the dining room.

She picks up the phone with her hand and dials a number.

Up to this point, the entire video cannot be seen who is doing this to the woman.

This clearly shows

is

.

A man only becomes visible when the woman picks up the phone.

”, appears shortly afterwards in the commercial.

IKEA shocks with horror commercial: Facebook users thrilled

Ikea wrote on Facebook: “At

, we believe that home should be a

for everyone.

That is why we have decided

to support women threatened by

the next few years

. "

With the posting, many

agree with

the company and express their praise for the

: “Thank you, IKEA!” Or “Great video and an urgently needed campaign!” Another Facebook user wrote: “So far I have viewed IKEA as a store, by simply buying furniture and home accessories.

A pleasant surprise for me and you have a big plus for this campaign and activity. ”Meanwhile,“ Black Friday ”is causing a stir.

There is a nasty scam scam on Ebay.