An advertising campaign by Media Markt backfired.
Instead of guessing a product, the focus of the user was on a completely different article.
A shit storm followed.
“Black Friday” * is causing an incredible stir in advance.
Media Markt let its customers guess a product on Facebook.
In the comments, however, the users freaked out because of another article.
Munich -
Bargain hunters are eagerly awaiting
days like
“Black Friday” *
and
“Cybermonday”
.
Thousands of
offers
hit the customers.
On the social media platform Instagram you
are flooded
with
discount codes
.
Shops like Saturn or Media Markt draw attention to their offers on Facebook.
It's just stupid if the actual product is ignored by the users because the customer explodes because of another item.
Before “Black Friday”: Media Markt makes an offer - but customers freak out because of a completely different product
"You know?
Know!
Which device are Celina and Claas describing here? ”Wrote
Media Markt Germany
on
and posted a video.
In it the two employees gave several tips.
The sense and purpose?
The Facebook users should guess and write the solution to the riddle in the comments.
But this action backfired a little, as one could well put it.
While some users were still diligently revealing their guess, one user was already hinting at a completely different
product
.
"It would be nice if you could put as much energy into shipping the
PlayStation5 *
..." he commented.
When Media Markt resolved the puzzle in a video a short time later, the users could no longer seem to hold their own.
“Did you guess which stylish device we're looking for?” Was asked.
But many Facebook users didn't seem to care in the least.
Before "Black Friday": Media Markt campaign backfires - users freak out: "You are just disgusting"
"Better do your job !!!
Nice to ask for 500 euros in advance, do not keep a binding delivery date, no information about the whereabouts, the delivery etc. [...] The greatest cheek and even insolence of
Media Markt.
Oh, and then do some advertising and add fuel to the fire, ”wrote an angry customer,
alluding
to the problems with the
Sony PlayStation 5
.
The new console promises game fans shorter loading times, better optics and smoother gameplay.
However, many supporters are currently waiting in vain for the PS5 they have already ordered to be delivered.
In addition, a nasty scam scam caused a stir on Ebay.
"Better
look for
my
PS5
in the warehouse," commented another Facebook user.
The hashtag
# WobleibtmeinePS5
can also be found frequently.
Another user even uses the hashtag #NiewiederMediaMarkt to draw attention to his disappointment and anger.
“I allowed myself to have fun and looked to see if there were so many dissatisfied customers to be found on the part of the competition.
What do you think? ", Asked another and immediately hit another blow by referring to the actual advertising of the posted video:" #Know good planning? "" You are just disgusting, "wrote one customer without further ado.
Another
sided
with
Media Markt
: “Even if you complain, Media Markt cannot help.
Contact Sony.
They produced too few ”.
But one thing is certain: before
“Black Friday” *
, many people
don't seem to be interested in
offers
as long as the long-awaited
PlayStation5 has
not been delivered.
What clearly fell behind was the product Media Markt was looking for.
* Merkur.de is part of the nationwide Ippen-Digital editors network (mbr)
