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The stratospheric fate of Charli d'Amelio, the perfect stranger bombed queen of TikTok

2020-11-28T23:02:33.568Z


From zero to 100 million subscribers in a year and a half ... Aged 16, this "influencer" out of nowhere never stops beating d


His name probably doesn't ring a bell.

And yet, Charli d'Amelio is the heroine of tens of millions of teens and pre-teens around the world, and France is no exception to the rule.

This 16-year-old girl from Connecticut has just joined the very select club of those who have more than 100 million subscribers on a social network.

And not just any social network: Tik Tok.

The one which has now been on the rise for two years and which has one billion monthly users in 150 countries and 75 languages, including 7 to 10 million in France.

The influence of the "girl next door" extends of course to the little girls of France: "we watch the incredible choreographies of Charli D'Amelio, we try to do our own" testified in last June teenage girls at the Parisien.

Few celebrities and influencers have crossed the 100 million mark on other social platforms, like Instagram.

For reference, Beyonce has 155 million followers on Instagram, and Barack Obama has over 126 million on Twitter.

This somewhat locates the spheres reached by Charli.

The most popular teenager from TikTok is therefore the very first “creator” of the platform to have reached this more than symbolic milestone.

By comparison, its French equivalent, Leaelui, tops out at 12.8 million subscribers.

Ironically, the girl in the oversized sweatshirts celebrated the thing on an Instagram Live (and her 34 million followers!), Stating that she didn't know how to react to the news.

But of course she also posted several TikToks to celebrate this "Milestone" naturally.

This brunette, “former” sports dancer, joined the platform for the first time in May 2019 and started posting videos a bit seriously in July 2019. A “TikTok” that she posted and which shows her in the process of recreating the “Renegade” choreography on rapper K-Camp's “Lottery” track, originally created by fellow Tik toker Jalaiah Harmon, kicked off D'Amelio's subscriber numbers last December.

This “choreography” really catapulted him into the limelight.

Charli's secret?

It is part of the very DNA of the application.

"Tik Tok is most often

lip sync

(editor's note, synchronized reading) and dance, and she fits that mold perfectly: she's beautiful, fit, healthy, and that's what she wants." promote the platform ”, analyzes Pierre“ Lapin ”, videographer and TikTok specialist on social networks.

Little more of this: "She works very well and always sniffs the trend," notes the commentator of the Chinese app.

$ 4 million gain in 2020

Since its explosion in the eyes of the world, the life of this teenager resembles in every way this American dream that Hollywood loves to mythologize throughout film and series.

Advertising contracts with the clothing brand Holister among others, invitation to talk shows like that of Jimmy Fallon, his own drink, contract with a Hollywood talent agency… An extremely bankable success since according to Forbes magazine, D'Amelio won to date over $ 4 million.

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But as often in the United States, this "success story" is not just the fruit of chance.

"Like the Kardashians, there is a whole family behind, the father and mother, sister Dixie who is also a major figure of TikTok" explains Peter "Rabbit".

Dixie indeed weighs the trifle of 45 million subscribers, and their parents, Marc, entrepreneur, and Heidi, ex-model, often visible in the videos posted by their daughters.

They turned the small family business into a YouTube channel, “The D'Amelio Family,” which even airs its reality show.

Any resemblance ...

"The place was free for TikTok users to become influencers"

Charli d'Amelio was also able to take full advantage of the functioning of the platform and the algorithm.

“The navigation mechanism works on the proposals of the app more than on the flow of your subscribers.

It then naturally pushes large accounts, ”explains our specialist.

However, "on TikTok, for a long time, the celebrities were not yet present, and the place was free for Tik Tok users to become influencers themselves" also analyzes Arnaud Mercier, professor of communication at the IFP Paris.

Justin Bieber who has more than 150 million subscribers on Instagram, has only 17.6 million on TikTok.

“The Charli d'Amelio case works like those of YouTubers: once your potential is noticed, marketers seize you and make this kind of accounts grow.

Once you have passed the first milestone, it is the marketing professionals who pass the others on to you, etc. Valuation brings valuation in a sort of virtuous circle, ”adds the communicator.

Even the controversy does not slow down its rise

Its influence is such that it even generates many parody accounts.

"It is also at the origin of a counter-culture, the

alt tik tok

, where we like to joke about these role

models

", laughs Pierre Lapin, our specialist in the platform of small videos of 60 seconds .

Recently, the young girl and her sister have also ended up being caught either by mockery but by a controversy: on November 16, they were the target of violent criticism after the broadcast of a YouTube video in which they disrespected their personal chef.

The sanction was quick and the teen star lost a million subscribers in a few hours.

Nothing serious however, the twists and turns and controversies being an integral part of the economic model that underlies this fairy tale.

Six days later, did she not pass the 100 million subscribers milestone?

Source: leparis

All life articles on 2020-11-28

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