Will Black Friday and Cyber ​​Monday 2020 flop because of Corona? Studies suggest it

Are Black Friday and Cyber ​​Monday 2020 threatening to flop due to the global corona crisis?

A study gives evidence of this. 

• The

  Black Friday

  this year falls on

  November 27, 2020

  .

• Then customers attract numerous

  offers

  again

  .

• But because of

  Corona

  , the willingness to buy has decreased.

Update from Friday, November 27th,

, 4:25 p.m.:

Will

flop

due to the

?

According to the extensive study “Global Black Friday Forecast” by the Simon-Kucher management consultancy, this is at least a threat.

In addition, there is the

on Saturday, which has followed

Black Friday for years, and

is intended to sensitize

people to

.

However,

according to Matthias Fifka, economist at the University of Erlangen, little of this is noticeable

in times of the

.

His assessment: The buying behavior on the day after Black Friday will not change for the time being, despite the Corona crisis.

+

On Black Friday and Cyber ​​Monday against the purchase-nix-day?

Experts comment on the influence of the corona pandemic (symbol image).

© Sebastian Gollnow / dpa

Black Friday 2020: a flop because of the corona pandemic?

Experts with gloomy prognosis

First report from Thursday, November 26th, 2020, 4:52 p.m .:

Kassel -

is imminent.

This officially heralds the

this year.

Bargain hunters in particular get their money's worth on this day.

Because various retailers such as Amazon,

and

advertise with numerous

and mega deals.

Here, find

and

held this year under special conditions.

In contrast to previous years, the Corona * pandemic appears to be significantly reducing consumer budgets.

This emerges from the extensive

“Global Black Friday Forecast” by the Simon-Kucher management consultancy.

In October 2020, more than 11,300 people in 14 countries were asked about their consumption behavior.

Cyber ​​Monday 2020: Willingness to buy decreases due to Corona

The willingness to buy has decreased significantly across Europe.

Only half of all respondents plan to

shop

on the

days across Germany.

The budget also

shrank

on

and

compared to the previous year.

Consumers plan on an average of 205 euros for the two bargain days.

In the previous year it was 242 euros - around 40 euros more.

In other countries, too, such as Italy or Spain, the willingness to pay has decreased.

Online shopping

was already very popular in 2019.

Unsurprisingly, the

shows that

more than half of those surveyed plan to buy mostly or exclusively online.

Only 14 percent want to support local providers on site.

Your opinion is asked!

Black Friday and Cyber ​​Monday 2020: Consumers often buy spontaneously - even in Corona times

Consumers prefer to shop for

(65 percent),

(42 percent) and small

(40 percent) - and do it spontaneously.

On

,

52 percent of those surveyed

primarily

want to

browse and be inspired by the numerous

.

“Customers buy even more spontaneously this year.

Since they have no planned purchase intention, they first have to be convinced in the shop - so it is all the more necessary that retailers offer good price promotions, ”explains Nina Scharwenka from Simon-Kucher.

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Some manufacturers are offering special conditions for Black Friday (symbol picture).

© Peter Byrne / PA Wire / dpa

The online shipping giant Amazon in particular lures Black Friday with rich

.

However, Verdi has called on strikes in seven shipping centers.

Is there a delivery disaster now?

(kas)

List of rubric lists: © Peter Byrne / PA Wire / dpa