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Château Mouton Rothschild entrusted its legendary label to artist Xu Bing

2020-12-01T23:12:22.275Z


EXCLUSIVE - Behind the mystery of the signs, hides a universal message between cultures which makes the link between the Far East and the West, the past and the future. Portrait of a destiny and a country that is rediscovering its ancestral past.


If, as learned as you are, the label of the Sheep Xu Bing remains in your eyes of Chinese, nothing alarming.

It is made for.

By entrusting this prestigious mission to Xu Bing, the Chinese artist of irony and knowledge, Château Mouton Rothschild has not failed in a tradition followed, vintage after vintage, since 1945. Letting art pass through time like a vintage.

“These are not Chinese characters!

But many Latin letters which say in two (false) ideograms “Mouton Rothschild”.

We just have to take a better look.

All audiences will be able to read this label, ”

notes the respected 65-year-old artist, in Chinese, via his American assistant, from his Beijing studio.

»Discover the whole of F, Art de vivre

Its concern is

"apolitical"

.

Its practice is, he says,

"that of a monk who would copy the words of Buddha"

.

“We must remain vigilant about the concept of culture and the link it creates between people.

The writing comes to us from ancient China where it had

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Source: lefigaro

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