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Both beautiful and baking: Meet Lexi Smith
She is modeling in Zara's latest campaign, starring in photos of the successful New York brand khaite, an art lover and a professional baker.
Meet the exotic model from New York who applies the most corny cliché there is
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Eleanor Dvir
Wednesday, 02 December 2020, 08:00
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Lexi Smith models for Zara's winter campaign (Photo: PR)
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You must know
Lexi Smith
- a chef, bread artist, photographer, network anchor and model who is currently starring in the winter campaign of the boiling New York brand Khaite.
Smith, 32, has become a unique oasis in the New York count in the most unconventional way imaginable.
The exotic-looking beauty was born in the Queens, New York neighborhood, and graduated at age 21 with a bachelor's degree in liberal arts from NYU.
Her studies, during which modeling was not at all on the agenda, she spent writing, painting and "compulsive" baking, she said, which led her at the age of 22 to pack a suitcase and move to Maui, Hawaii, where she found work on a local farm.
The deal: baking and selling banana bread for a living.
She later returned to Manhattan and worked in a variety of restaurants, and over time the understanding that she could bake bread and create art from it became sharper.
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She started her modeling career about four years ago, with a campaign for the Juicy Couture brand, by which time she had already gained popularity thanks to her original approach to bread.
"I write and make art, with bread often as a subject and as a medium," Lexi describes in her words from an interview with ID magazine. "Gluten-free now. Bread is out of fashion and avocados are in."
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As mentioned, she has a lot to say on the subject, and the media presence of 'Bread Lady' has rolled her into the fashion world on a model standard with an agenda and values with deep associations that have evolved from bread.
Simplicity, connection to the land, roots, affinity for the past, the earth and art of course.
They are all valuable values when it comes to selling clothes.
In addition to editorial footage in magazine articles, Smith has been cast in the past two years for the campaigns of Chloe, Zara and Lucky Brand, as well as marching on several runways at New York Fashion Week.
During the Corona period she began a project of sharing and sending a piece of her sourdough (a base for making bread) with anyone who asks.
In a recent interview on the Vanity Fair website she said "I can not feed everyone bread, the best man is to offer them the warming culture that will allow them to feed themselves".
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Both beautiful and baker - Lexi Smith (Photo: PR)
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