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Competition for Rewe and Edeka: Grocery giant starts in Germany in 2021 - and has high goals

2020-12-02T18:52:05.993Z


German online grocery stores like Rewe and Edeka are facing competition. A company from the Czech Republic starts in Munich in 2021 and has big plans.


German online grocery stores like Rewe and Edeka are facing competition.

A company from the Czech Republic starts in Munich in 2021 and has big plans.

  • The online sale of groceries is benefiting from the Corona * pandemic.

  • The online supermarket Knuspr will compete with supermarket chains in Germany.

  • The goods should be delivered within three hours of ordering.

Munich - The supermarket chains Rewe * and Edeka * get competition.

An

online supermarket from the Czech Republic

will soon be launched in Germany and could make important market shares controversial.

New supermarket chain rivals Rewe and Edeka - "Want to make sales of several billion in Germany"

Online business

is booming during the coronavirus pandemic *

.

Aside from Black Friday * and Christmas shopping, more and more people are buying groceries online during the crisis.

According to figures from the Federal Association of E-Commerce and Mail Order (BEVH), the online grocery trade achieved a record

turnover

in the second half of 2020.

A growth of almost 90 percent was achieved compared to the same period of the previous year.

While Aldi * and Lidl * do not yet allow online shopping, the supermarket chains

Rewe

and

Edeka are

already one step ahead.

The Czech provider

Rohlik,

one of the largest online grocery stores in Europe, is

expected to compete in

2021

.

As

W&V

reported, the provider is to start under the name

Knuspr

in the second quarter of 2021 - in

Munich.

Locations in Cologne, Hamburg, Frankfurt, Stuttgart and other cities are to follow.

"We are not crazy, we know that it is a big challenge," said managing director

Tomas Cupr

to the

Handelsblatt.

"In a few years we want to have a

turnover of several billion euros in Germany

." The goal is to become number one on the market.

Knuspr online supermarket: Goods should be delivered within three hours

The

Knuspr

website

is already online.

The company promises "high quality food [...] just as customers want it - always fresh, regional, inexpensive [...]."

The products should be delivered to the customer

within

three hours

.

"If the delivery takes 48 hours, then you can better go to the supermarket," said Cupr.

The groceries are to be delivered by couriers who put the orders together in central warehouses.

There is also a bakery there, as the company

writes

on

Twitter

.

Incomparable freshness!

From the producer to the central warehouse and then to your home within 3 hours, it couldn't be faster đŸ’ȘđŸ».

We have even integrated a bakery in our warehouse => so don't be surprised if the rolls are still warm 😉 😋.

pic.twitter.com/ERuFfhCvel

- Knuspr (@knuspr) November 11, 2020

"It's not too late to come to Germany now," said trade expert Rainer MĂŒnch to the

Handelsblatt

.

The market is so big that there is still “plenty of space for new competitors”.

The service will start in

Austria

at the end of the year

.

There the online supermarket is called "Gurkerl".

* Merkur.de is part of the nationwide Ippen-Digital editors network (mbr)

Source: merkur

All life articles on 2020-12-02

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