"Raga", "I'm organizing this very rotten concert", "if you don't strive for patience for a day".
"this rocks" ...
Fedez is live and has a lot of fun
.
He is in his room, two super-powered computers with synchronizers, around gadgets ranging from the basketball jersey framed with the number 23 to full-size Iron Man.
He talks, talks, responds to everyone, even to those who write with lascivious language, play basketball video games like NBA 2K if it were not Fedez he would be a nerdy teenager locked up for the lockdown with his passions.
At a certain point his wife Chiara Ferragni also enters to demand attention.
After all, the artist is closed in his kingdom,
his room renamed La lair del Boomer
as he defines himself to underline 'seniority' with respect to the young people of Generation Z. It is with these live hours that Fedez, with the nickname of Zedef, has become a new star of the Twitch platform, a live streaming service with videos ranging from gaming, to sports, to entertainment, to music.
And he also announced that he wants to improve his guitar playing, anticipating that he will share lessons from the online school for hobbyists ChitarraFacile.
"Its authentic and engaging content makes it perfect for our community that comes together on the platform every day to follow their passions and have fun," said Pontus Eskilsson, Twitch VP of partnership.
In just over a month
, the Zedef channel
has already reached over 200 thousand subscribers and the videos have had peaks of over 400 thousand views, in second place among those with the greatest growth.
Zedef on Twitch joins the TikTok account with over 3.5 million subscribers and Instagram with 11.3 million followers, as well as the podcast with Luis Sal at Muschio Selvaggio.
The playful dimension of Fedez goes hand in hand with the work of musician - Bella Storia and Bimbi per strada are the 2020 hits - and the charity commitment as the last event with Achille Lauro and dozens of others, Scena Unita, which gave life to a fundraiser for show business workers in crisis due to the pandemic.
Playing led him straight to a new debut: in the control room with Mara Maionchi he is the referee of the comedy contest of
Lol,
the new Italian Amazon Original comedy show that will be seen in 2021. Elio, Caterina Guzzanti, Lillo, Angelo Pintus, Frank Matano, Katia Follesa, Ciro and Fru of The Jackal, Michela Giraud and Luca Ravenna challenge each other with gags: the winner is whoever manages not to laugh.
10 professional comedians who have to stay serious for six consecutive hours trying, at the same time to make their opponents laugh, to win a final prize of 100,000 euros that will go to a charity chosen by whoever wins.
LOL: Who laughs is out arrives in Italy (produced by Endemol Shine Italy) after the success of the international format of Prime Video already launched in Japan, Mexico and Australia, and recently announced also in Germany and Spain.