Platforms like Netflix don't always have a monopoly on young people.
When the historic channels agree to adopt its codes, this audience, more inclined to play the Playstation or watch videos on TikTok, responds.
The success of
Here everything begins
testifies to it.
Since its launch on November 2, the spinoff series of
Tomorrow belongs to us
has attracted an average of 3.6 million viewers each weekday evening at 6:30 p.m., or 18.7% of the audience.
And even 4.1 million (20.6% of the public) including replay views.
To read also:
With "Here everything begins", TF1 wants to put the whole family in front of the television
The new daily soap opera has doubled the audience of the box.
A feat.
By way of comparison,
Plus belle la vie
, at the time of its launch on France 3, had taken more than six months to settle.
Better still: the series which replaced the entertainment "Welcome to the hotel" is a hit with 15-24 year olds and housewives.
On these two commercial targets, the program posts respectively 32.7% and 27.5% of
This article is for subscribers only.
You have 67% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
I ENJOY IT
Already subscribed?
Log in
