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The future of fashion linked to sustainability

2020-12-02T06:29:26.872Z


In the post-Covid era, the Italian consumer will buy fewer items of clothing, but will claim to guarantee quality fashion products, of traced origin, sustainable from an ethical and environmental point of view, which last several seasons in the closet. (HANDLE)


(ANSA) - ROME, 01 DEC - In the post Covid era, the Italian consumer will buy fewer items of clothing, but will expect to guarantee quality fashion products, of traced origin, sustainable from an ethical and environmental point of view, which last more seasons in the closet .

Young creatives are very sensitive to these issues and must be supported and educated in this direction.

The new generations are the hope of a better world.


    In short, the future of fashion can only pass through sustainability.

A concept debated today by all the speakers of the meeting, organized in live streaming from Rome, the latest of the three forums of The Age of new Visions, organized by Unicredit with Altaroma, Camera Nazionale della Moda Italia (Cnmi), Pitti Immagine and Nomisma: the first held on 10 November from Florence on new communication models and the second on November 24th from Milan on e-commerce.

Today speaking about sustainability were attended by Silvia Venturini Fendi, president of Altaroma, Francesco Giordano, CEO of Unicredit, Carlo Capasa, president of CNMI, Raffaello Napoleone, CEO of Pitti Immagine, Simone Cipriani, head of Ethical FashionInitiative (UN), Lavinia Biagiotti (president and CEO of BiagiottiGroup), Francesco Giordano, co-ceo Commercial Banking WesternEurope UniCredit, Silvia Zucconi, head of business Intelligence Nomisma, Riccardo Bellini, CEO and president of the Chloè company, Sergio Tamborini, CEO of the textile company Ratti, Giulio Bonazzi, president and CEO of Aquafil, Margherita Maccapani Missoni, creative director M Missoni.

Conclusions by AndreaCasini, Co-ceo Commercial Banking Italy UniCredit.

Moderator, Cristiano Seganfreddo, president and editor of Flash Art.


   (HANDLE).


Source: ansa

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