Already present in the audiobook sector with Audible, Amazon would like to strengthen even more in digital audio.
According to information from the
Wall Street Journal
, the e-commerce giant is in advanced discussions to acquire the American podcast studio Wondery.
Amazon is said to be ready to put $ 300 million on the table.
Wondery is one of the leading podcast creation studios in the United States.
He specializes in documentaries, with the series
Dr Dr Death
(adapted in French under the title
Dr La Mort
) or
Business Wars
(
Guerre de business
in French).
Wondery also works for American news media, such as MSNBC,
USA Today
, the
Los Angeles Times,
or NBC News.
Studio hunt
According to information from the
Wall Street Journal
, Wondery should post a turnover of 40 million dollars for the year 2020. Three-quarters of this amount comes from advertisements inserted in its audio programs.
Above all, the studio is one of the few American podcast companies that is still independent.
In 2019, Spotify captured Gimlet Media for $ 200 million.
The
New York Times
is in the process of completing the acquisition of Serial Productions for $ 50 million.
