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Listen and social, The cult college among young people

2020-12-03T06:45:34.189Z


With 2 million 558 thousand viewers, 11.39% share and over 369 thousand social interactions collected with the sixth episode, Il Collegio is confirmed as one of the strengths of the Rai2 schedule and above all a cult for Generation Z. (ANSA)


(ANSA) - ROME, DEC 2 - With 2 million 558 thousand viewers, 11.39% share and over 369 thousand social interactions collected with the sixth episode, Il Collegio is confirmed as one of the strengths of the Rai2 schedule and above all a cult for laGenerazione Z. Created in collaboration with Banijay Italia and based on the international format "Le Pensionnat - That'llteach'em", this year the docureality sees twenty-two young people, between 14 and 17 years old, catapulted back in time to 1992, the year in which The first text message in history was sent, but also the year of Mani Pulite and the massacres of the mafia.


    So far, the Collegio has collected an average audience of 2.5 million viewers and 11% share, higher than the average you will say (1.5 million with 5.5% in prime time), according to Auditel data processed by Studio Frasi.

The first six episodes firmly occupy the top six positions of the most viewed programs of the season on the second Rai network.

A success linked above all to the younger audience: on the 8-14 year olds - reports Studio Frasi - it reaches a share of 44%, from the national football team.

It is also the most popular program for those aged between 15 and 19 (41%) and between 20 and 24 (19%).

During the flooding, Rai2 is thus the most followed network by those aged between 8 and 24, a young and relevant advertising target.


    The performances also on social networks are remarkable.

The Nielsen-Talk Walker calculations that monitor Facebook, Twitter and Instagram detected 9 million interactions dedicated to the College, 26% more than in 2019 (a higher growth rate than that of the TV audience, + 12%).

To play the part of the one is Instagram: here the collegiate and college students have their own accounts, post photos and videos, as do the principal, teachers and janitor.

TalkWalker's Social Content Rating registers the ilcollegioufficialerai account with 638 thousandfollowers as the most followed on Instagram.

On YouTube ilCollegio has millions of views and is also present on Tik Tok.

On Twitch there are many guys who postpone and comment live the episodes of the docureality.

(HANDLE).


Source: ansa

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