Corona will ensure a different kind of Christmas in 2020. Lidl therefore wants to bring the Christmas market home to its customers.
In a new video clip, competitor Aldi gets his fat off.
Lidl *
has published a new promotional clip on Instagram.
In the video, the discounter giant makes
fun of
competitor
Aldi
.
The users celebrate the
Christmas campaign
and absolutely want to have an item: "Can you buy, right Lidl?"
Neckarsulm - The story:
Lidl
's head of marketing
- good-looking guy, happy family man, three-day beard - is the hero of the short
commercial
.
At the beginning he announces to his employees in the
Lidl headquarters "Neckarsulm Downtown"
that he
would like to offer his customers everything
for this "special"
Christmas
so that they can "get their Christmas market feeling straight home".
The
German Christmas markets
are closed due to the
coronavirus pandemic
, and the festival of love this year is very different from ever before.
This is why his outstanding idea is supposed to be under the
slogan "Lidl - Your Christmas Market"
start up.
It's an idea that could work, so the envious get wind of it faster than the
campaign manager would
like.
A white limousine checks him off right in front of a
Lidl branch
- and
Santa Claus
himself confronts him.
He seems anything but warm-hearted and personable - a black fur coat and a glass of hard liquor in hand do the rest and shy the Lidl manager
neat one.
Drawn from the encounter, he reported to his employees the next day: "Santa Claus doesn't want Lidl to go through with his Christmas campaign" - but of course nobody believes this absurd story.
Lidl makes fun of competitor Aldi in a Christmas campaign
Then the results come thick and fast, the campaign manager
gets deeper and deeper into the underground of Christmassy machinations.
The guy in the white limousine turns out to be a sham and probably only claimed to be Santa Claus - none other than the
real Santa Claus
makes it clear: "This is just my brother".
But even the original does not give the impression of being
able to save
this year's
Christmas
- he is lying flat after his
opponent
had tied
him up
in his barren hut - but maybe the
corona blues
had already
bothered
him before
.
So now it is up to the campaign manager of the German
discount giant Lidl
to save Christmas 2020 - because “the bad side” is not sleeping.
The "fake Santa Claus" rages against the competition: "We have to work together now and
stop
this
Lidl campaign
!" As
Master Yoda
once
handed over
the
lightsaber
- and power - to
his protégé
Luke Skywalker
in "Star Wars"
,
Lidl
receives
-Manager
a glowing, white-red candy cane from the angry Santa Claus.
With this he bravely opposes his adversary and tries the world of him
Free villains.
Check out this post on Instagram
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Lidl's commercial
simulates the big screen: the cuts are fast, the music is dramatic - but the trailer-like clip doesn't really end.
Maybe lays
Lidl
again, after all, you have to
wait
two more
Advent weekends
until
Christmas
.
The
one-minute video that Lidl posted on
on Friday is becoming a
social media hit
, but mainly because of a
subtle swipe at the discounter competitor Aldi *
.
The "bad" Santa Claus is apparently trying to conspire against exactly his employees
Lidl
and move his Christmas market campaign.
But they cuddle and don't want to blackmail Lidl together with Santa Claus.
One
manager explains to him that they
“really got enough already”
at
Christmas
last year
.
Her colleague agrees and says they already have a marketing strategy - “with carrots”: “They have beautiful eyes and a mouth, that's cute!” The villain Santa Claus
shows himself to be really annoyed and the carrot bites
Cut your
head in
front of the somewhat
staid Aldi * employees
.
Lidl swipe at Aldi: Instagram users celebrate new clip - "So awesome"
Here the clip ends and makes you want more.
The
Instagram users
celebrate the "Lidl blockbuster" and describe the video as "soooo awesome," "mega" and "really well done."
“The Yedis always win,” even a
Lidl follower
speculates
about the possible end of the story.
Another asks directly: “You can buy the Lidl lightsaber, right Lidl?
CORRECT?"
But how exactly can you conclude that Lidl is
shooting
against its
competitor Aldi
here
?
The
carrot
is the key indicator!
Because
Kevin, the carrot
, has been the
face of Aldi
since 2016
- not in Germany, but in
Great Britain
.
A real run develops here regularly when
Aldi
offers the carrot to Kevin and his family members in the plush version for sale.
In addition,
Aldi was
able
to record
enormous sales
in the “Corona year 2020” in the
UK market
- and is therefore planning to expand massively there *.
(cos) * Merkur.de is part of the Ippen-Digital network.