Much awaited and feared by professionals, the advertising component of the Pompili bill on ecological transition would rather spare the sector.
This is what emerges from the working document that the minister presented to parliamentarians at the start of the week and which still needs to be discussed with stakeholders (advertisers, advertisers and the media).
Directly inspired by the proposals of the Citizen's Convention for the Climate, the text that is circulating does not ultimately impose general bans targeting the most polluting products.
Only advertising for fossil fuels (oil, gas and coal), which has the greatest impact on greenhouse gas emissions, would be banned.
The government would therefore rule out the option of banning entire sectors such as the automotive and aviation industries from advertising.
Read also:
Macron tries to escape the trap of the Citizen's Convention on the climate
Among the many demands of the Convention, the draft text nevertheless retained some prohibitions, such as air-powered advertising (banners towed by airplanes
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