Christmas: sparkling wines start again from low cost toasts in webinars

(ANSA) - ROME, DEC 10 - The year 2020 is about to close for Italian wine with the worst economic result of the last 30 years, after six years of great growth, especially for bubbles made in Italy, which have become the most produced, the most exported and the most consumed in the world. The upcoming holidays at CinCinWebinar where everyone drinks their own bottle at home in front of Skype screens and Zoom meetings or toasting with a few glasses, based on the number of relatives and cohabiting, mark a small recovery that will not be able to make up for lost sales due to the global lockdown imposed by the pandemic. This was highlighted by Giampietro Comolliche anticipating the economic report to ANSA that will be published on Monday 14 in streaming on Osservatorio.ovse.org. The survey carried out at the turn of the Immaculate Conception (1842 referents) reveals that in December 2020 Italians put everything that appears to be "convenient" first for the toast, in a kind of competition between not giving up but spending less in each case. Who by obligation, who also by necessity. "Unfortunately - underlines Comolli - the data relating to shipments and distribution in Italy in the last few months of deliveries (October-November) are the lowest ever. Yet it seems that the catastrophe that has hit other major European brands has not been sinking consumption of Italian bubbles ". According to the survey of the last few hours by Ovse-Ceves, the online channel and large distribution are strongly growing, more than the average of the other months of this year. "Unboom of purchases" would be said if we did not have behind us average losses in value of 18% and the collapse of the volumes of wine purchased around 20% in 11 months. Taking into account the trends in mid-December, Ovse-Ceves estimates a + 9% in value for purchases in large-scale distribution and + 8% in volumes for sparkling wines, + 3% compared to the previous months for still wines. (HANDLE).