For 2021, just one color is not enough: it takes two, intense yellow and gray.
These are the Pantone choices: the "Illuminating" and "Ultimate Gray" duo announced on December 10th.
PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, is the combination of two independent colors: concrete and solid but at the same time warm and optimistic.
The union of Ultimate Gray and Illuminating is an "infusion of strength and positivity" that refers to something sunny and pleasant.
The famous American color institute launches a "message of happiness supported by great strength, the combination is ambitious and lights up hope for the new year. We need to think that things will shine again".
In a historical moment in which people try, in every possible way, to find energy, clarity and hope to reinvigorate themselves and overcome this continuous phase of uncertainty, the shades that instill grit and courage respond to our need for vitality, is the message of Pantone.
In detail 13-0647 Illuminating is a
bright and cheerful yellow
that shines with liveliness, a warm shade imbued with the power of the sun.
17-5104 Ultimate Gray
is a gray
that recalls solid and reliable elements, which last over time and offer a solid foundation.
Color of the pebbles on the beach and of natural elements whose aged appearance highlights the ability to withstand the passage of time, Ultimate Gray discreetly reassures, promoting feelings of composure, firmness and resilience.
Thanks to its energetic presence, the combination of Ultimate Gray and Illuminating in fashion is particularly suitable for activewear and adds an extra touch to outerwear.