Aldi and Lidl have always been competitors.
Now a customer discovers something incredible.
Are the discounters closer than expected?
A customer at Lidl makes an incredible discovery.
An Aldi price tag sticks to a Lidl product.
Aldi also had the product on offer.
Neckarsulm / Essen -
Aldi
* and
Lidl
are not green.
They have never been like this before.
The two
discounters
are in strong competition with each other.
In addition, there is constant
competition
with other supermarket chains such as Rewe *, Edeka * or Penny *.
In addition to well-known
branded products
, both Lidl and Aldi have their own brands on offer, so-called "no-name products".
These are often produced by the same
manufacturers
and are only sold under a different name.
But that Aldi products can be found at Lidl * has never happened before.
Lidl discovery: wrong sticker on the right product
A Twitter user made a surprising discovery while shopping at Lidl: He found several
WLAN amplifiers
between the offers
.
But one of them actually had an Aldi price tag.
The price is the same.
The WiFi amplifier can be bought for € 14.54.
“Yesterday after a short walk, I went to Lidl.
After taking a closer look, a WLAN amplifier is on offer and there ... is a price sticker from Aldi ... How now?
Are you now selling as leftover items or what? ”Asks the user.
But how can that be?
Is the discounter giant Lidl recently
taking over remaining stock
from its
competition
?
Day 8 of the #advent calendar.
Yesterday after a short walk, I went to the #Lidl.
After taking a closer look, a WiFi amplifier is on offer and there ... is a price sticker from #Aldi ... How now?
Sell now as a leftover item or what?
pic.twitter.com/qt8WszYi8T
- Artyom Averanov 🇩🇪🇷🇺 (@AAveranov) December 9, 2020
Research shows that
Aldi Nord
* actually included the WLAN amplifier in its limited-time range at the end of October.
Here, too, the product was advertised for € 14.95.
The
same WiFi amplifier can be found in the
Lidl online shop
for the same price.
It is still available there.
Incredible discovery at Lidl: Aldi price tag raises questions
Aldi
* and
Lidl
often have
similar offers
in a very short time.
But the exact same product is rarely found in both discount stores.
If they carry similar goods, then mostly under their own brands.
The WLAN amplifier, on the other hand, can also be found at
Amazon
or comparable
online retailers
.
So it is not a "no-name product", something that is only offered by Lidl or Aldi, for example.
Sought-after special offers, so-called "non-food items", i.e. everything that does not fall into the
food
category
, are usually sold out quickly.
However, the
Lebensmittel Zeitung
recently reported
full stocks
and actual
bestsellers
that remained on the shelves.
Aldi * then confirmed that the
corona crisis
posed special challenges for the company.
Lidl told
CHIP.de,
however, that they can neither
confirm
a higher number of stocks nor a decline in sales in the non-food sector.
Video: Aldi or Lidl?
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Lidl and Aldi: Are the discounters buying up remaining stock?
The corona crisis has also
messed up the discounters'
action plans
.
Entire
supply chains
were interrupted and the announced goods could not be
offered
for
sale
in time.
So both discounters had to change their plans.
Deliveries were brought forward and significantly more goods were ordered than the individual branches could even sell.
In addition,
customer behavior had
changed.
Gardening and handicraft items sold particularly well during the first lockdown.
But classics like kids backpacks ran only difficult, so
CHIP.de
.
This led to many
red price tags
and
bargain items
.
The WLAN repeater should have sold well in view of the increasing home office and quarantine.
It's not uncommon for people to get annoyed when the WiFi signal is not strong enough to watch the Netflix series in the bedroom.
But whether Lidl has recently taken over remaining stock from competitor Aldi Nord is questionable.
How the Aldi price tag got on the product at Lidl remains to be seen.
(ij) Merkur.de is part of the Ippen-Digital editors network.