The new masters of the magazine press in France didn't have to spend that much money to become one.
MARTIN BUREAU / AFP
In the space of two years, the landscape of magazine press in France has changed dramatically.
The three leaders of yesterday (Lagardère, Bertelsmann and Mondadori) have withdrawn to make way for a new generation of entrepreneurs.
In any case, to new shareholders who are convinced that by buying back at a low price assets considered to be a little rapidly declining - because they are too exposed to advertising and victims of the erosion of paper - it is possible to reconnect with the growth in the digital age.
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This is the challenge of Pascal Chevalier, a businessman from the Net economy (Tradedoubler) who, after having founded Reworld Media in 2012, finally seized in the summer of 2019 of Mondadori France (
Grazia
,
Biba
,
Closer
,
Science & Vie
).
In 2013, he had already got his hands on
Marie France
, one of the unclaimed titles of the Marie Claire group, and the following year on several Lagardère magazines (
Auto Moto
,
Be
,
Maison et Travaux
...), which then began to dismantle in good standing
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