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Is it really reasonable to buy virtual clothes?

2020-12-15T17:25:47.374Z


Spending on e-clothing to put on only on a screen? What seems like a science fiction aberration is a booming phenomenon, linked to containment and awareness of overconsumption.


FaceTime has replaced morning coffee, Zoom our meetings with colleagues, Houseparty our parties with friends and Netflix our neighborhood cinema.

Girls no longer learn to put on make-up at the dedicated perfumery stands but on Instagram, museums can be visited in a few clicks… It's not a scoop, our lives have become virtual.

What if, tomorrow, this daily life behind our screens pushed us to wear digital outfits, like the “skins” of video game characters?

Clothes perfectly adapted to our measures, bought for a handful of euros on an app, designed to never exist in real life, but in virtual reality.

The question is enough to make people over forty smile… Not their children, raised on social networks and used to manipulating their selfies.

The virtual Triba pants from the Croatian brand Tribute Brand, sold for 24 euros and limited to 100 downloads.

Tribute Brand

Many brands offering this service have appeared in recent months, driven by containment.

The principle is simple: the Internet user sends a photo of himself by email and receives,

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Source: lefigaro

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