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Aldi suddenly surprised with a new brochure look - special thing was initially missing

2020-12-22T08:26:24.968Z


For Christmas and New Year's Eve, Aldi is always planning special brochures with targeted offers. But this year the discounter suddenly had to improvise.


For Christmas and New Year's Eve, Aldi is always planning special brochures with targeted offers.

But this year the discounter suddenly had to improvise.

  • Aldi and other discounters, supermarkets and shops rely on the fireworks sale at the end of the year.

  • With the government's decision last Sunday, December 13th, everything looks different.

  • Aldi had to improvise with its prospectus.

Mülheim an der Ruhr - When the year draws to a close, not only Christmas comes, but also

New Year's Eve

.

Fireworks are

an integral part of the New Year's greeting

.

According to Statista, sales of fireworks in Germany generate over 100 million euros annually.

But in the

Corona year 2021 everything will be different

.

The big

supermarkets and discounters

such as Aldi and Lidl

had to adapt to this

, who otherwise advertised

fireworks

in their

brochures

every year

.

Aldi prospectus for New Year's Eve: Discounter has to improvise

Aldi customers

could otherwise leaf

through several pages with various accessories for the New Year's Eve fireworks

, but not this year.

Even if the prospectus had been planned for a long time, Aldi now had to improvise, because this year there is

a firecracker ban

.

This was decided at another

Corona summit on December 13th

.

The

Aldi prospectus with the New Year's Eve offers

, which

should have been valid

from

December 28th

, has now been

overturned

by

Aldi

.

Aldi initially planned to sell fireworks

The

fireworks offers at Aldi Süd

were presented on nine pages

.

"New Year's Eve.

Why, surely.

Private New Year's Eve fireworks are still allowed, ”according to

focus.de

, according to

the brochure.

Since this is no longer the case, Aldi improvised.

First, Aldi Süd removed its prospectus from the online offer and replaced it with a smaller one.

This was primarily for sparkling wine - both on the home page and in the brochure.

+

Aldi: The New Year's Eve brochures had to be redesigned without further ado.

© Aldi / screenshot

You can now see the original prospectus online again.

On all

nine pages with fireworks and firecrackers you

can now read:

"Due to the government resolution, there will be no fireworks sale this year."

What else you are allowed to do on New Year's Eve, and which general corona rules currently apply, you can read on Merkur.de.

(SL)

Source: merkur

All life articles on 2020-12-22

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