For Christmas and New Year's Eve, Aldi is always planning special brochures with targeted offers.
But this year the discounter suddenly had to improvise.
Aldi and other discounters, supermarkets and shops rely on the fireworks sale at the end of the year.
With the government's decision last Sunday, December 13th, everything looks different.
Aldi had to improvise with its prospectus.
Mülheim an der Ruhr - When the year draws to a close, not only Christmas comes, but also
New Year's Eve
.
Fireworks are
an integral part of the New Year's greeting
.
According to Statista, sales of fireworks in Germany generate over 100 million euros annually.
But in the
Corona year 2021 everything will be different
.
The big
supermarkets and discounters
such as Aldi and Lidl
had to adapt to this
, who otherwise advertised
fireworks
in their
brochures
every year
.
Aldi prospectus for New Year's Eve: Discounter has to improvise
Aldi customers
could otherwise leaf
through several pages with various accessories for the New Year's Eve fireworks
, but not this year.
Even if the prospectus had been planned for a long time, Aldi now had to improvise, because this year there is
a firecracker ban
.
This was decided at another
Corona summit on December 13th
.
The
Aldi prospectus with the New Year's Eve offers
, which
should have been valid
from
December 28th
, has now been
overturned
by
Aldi
.
Aldi initially planned to sell fireworks
The
fireworks offers at Aldi Süd
were presented on nine pages
.
"New Year's Eve.
Why, surely.
Private New Year's Eve fireworks are still allowed, ”according to
focus.de
, according to
the brochure.
Since this is no longer the case, Aldi improvised.
First, Aldi Süd removed its prospectus from the online offer and replaced it with a smaller one.
This was primarily for sparkling wine - both on the home page and in the brochure.
+
Aldi: The New Year's Eve brochures had to be redesigned without further ado.
© Aldi / screenshot
You can now see the original prospectus online again.
On all
nine pages with fireworks and firecrackers you
can now read:
"Due to the government resolution, there will be no fireworks sale this year."
What else you are allowed to do on New Year's Eve, and which general corona rules currently apply, you can read on Merkur.de.
(SL)