The pandemic has not stopped the demand for professional profiles concerning sales and marketing with a positive result in sharp contrast to the sharp decline in hiring in 2020 .. This is what, in summary, explains SalesPeople According to the headhunters company specialized in Sales & Marketing, from top management to field sales, profile searches continued unceasingly in 2020 and intensified significantly in the last four months of the year, especially in view of 2021, in decisive contrast with the forecasts that show a net fall in economic activity with a decline in GDP forecast for 2020 which is between 9% and 10% on an annual basis according to the main estimates.
The most sought-after profiles are top managers or field sales profiles, while the search for intermediate level managerial profiles has temporarily decreased.
"the top profiles have played a very important role for companies and will play it even more in the coming months, because the aim is to navigate these waters with poor visibility with captains that are innovative and solid at the same time", says Gloria Bacchetta managing partner of SalesPeople.
On the other hand, field salesmen help companies to maintain the positions acquired or to gain new ones, and it was therefore essential to strengthen this aspect in order to overcome the challenges of 2020 and 2021. The search for Export Manager is very stable, not to say decidedly calm, but the expectation is that of an important ferment on this target already starting from the very first months of the year 2021. In particular, after the first two months of lock down last spring, it was evident how Italian and multinational companies are already aiming towards the future, not only in the defense of acquired positions, but above all in the search for new market spaces.
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