Aldi prospectus on New Year's Eve causes confusion among customers - "Someone was probably not paying attention"

Looking at many a discount store prospectus is likely to be confusing at the moment.

As every year, Aldi, Lidl, Norma & Co. offer fireworks for sale.

But isn't that banned in 2020?

• In the course of the “

  hard lockdown

  ”, the

  sale of fireworks is

  prohibited

  across

  Germany.

• The current

  advertising brochures of

  the

  discounters,

  however, promise something completely different.

• This creates

  confusion among customers

  on

  Twitter

  and

  Facebook

  .

Mülheim an der Ruhr - As part of the “hard

lockdown

” in the fight against the

coronavirus pandemic

,

Chancellor Angela Merkel

and the state

bosses have

banned

the sale of

fireworks before New Year's Eve

.

Larger gatherings of people in

public places

and thus the increased risk of infection are to be avoided.

In this way, unnecessary injuries should not be a further burden on the already full hospitals.

The

ban on the sale of fireworks *

applies throughout Germany, but the

ban

on

firecrackers

in public places is not: in some federal states, the big bang is allowed, in some not.

Public fireworks

have been completely deleted, but

private

fireworks are

allowed in many places.

The federal government wants to use the measures to encourage people to completely

forego

the

New Year's bang

this year

, but it is up to the individual states and municipalities to

implement

the

appeal

.

Video: Are New Year's Eve fireworks allowed in your own garden?

In

Bavaria

and

Baden-Württemberg there are

nocturnal exit restrictions, so that

you can only shoot

on

private property

.

The

cities of Stuttgart

and

Munich,

for example, want to completely ban the gunfire.

In

Berlin, it

is allowed to set off fireworks on the streets, even if there are individual

prohibited zones

.

This is how they are planning to

proceed

in

North Rhine-Westphalia

,

for example

.

Discounter advertising for fireworks creates confusion

Despite the

discussions about the firecrackers ban

, the

sales ban

applies - only

children's fireworks are

excluded

.

“Someone was probably not paying attention to

Aldi-Süd

.

The sale of fireworks is forbidden

across

Germany, ”wrote a Twitter user when he got the new

Aldi

brochure

in his mailbox.

Aldi even advertises the

New Year's Eve fireworks

on the first page

.

In the booklet itself there are also several pages full of

fireworks advertising

.

Since someone was probably not paying attention to Aldi-Süd 🤷‍♂️🤔

Fireworks

sales are

prohibited throughout Germany. # Aldi # fireworks ban pic.twitter.com/zd76Gmy4bx

- Jedge (@ Jedge80) December 21, 2020

Aldi customers are also piqued about the offer

on

Facebook

: “The brochure advertising is absolutely off the mark.

I cannot believe that a company the size of

Aldi Süd is

not able to

publish

a new edition without

NINE pages of fireworks articles

.

A cross-reference on all nine pages is probably possible, ”writes a Facebook user who therefore no longer

wants to buy

from

Aldi in

the future

.

And indeed

Aldi

has not removed the pages, but only drawn in a red bar, which

indicates

the

sales ban

due to the current

government decision

.

The government

's New Year's Eve decision

apparently caught

the

discounters

cold, a Twitter user speculates and comments on the

prospectus tweet

: "But you already know that the prospectuses

are sent to

print 3-4 months in advance

?"

Aldi prospectus

, which the Twitter user posted on Monday, can no longer be found.

The one he has not yet reached in paper form can probably

be surprised

at the other

advertising mail

.

Government decision takes discounters by surprise - prospectus advertising invalid

The

discounter Norma,

for example, is currently advertising on page 1 of its brochure for the “Starting Shot 2021” and the “Superlative Fireworks”.

Among other things, the "Metal Rockets reloaded" and the "Champ Edition", which the

discounter

would like to offer for sale

from

December 29th, will

ensure this

.

Also in the current

Lidl

brochure

, which is valid from December 21st to 24th, there is still a

lot of

advertising

to reserve

fireworks

“stress-free” online by

December 27th

.

The

printed products of

the

discounters

are

now completely invalid

with regard to the

fireworks

. The information that the customers have already received by post is now at least

digitally

revised. For example,

Lidl

has already announced on

Facebook

that it will automatically cancel the

hits

that customers have pre-ordered. As a “bang alternative”,

Lidl

suggests

cracking

fortune cookies

at

home

and

firing

confetti cannons

instead

.

(cos) * heidelberg24.de is part of the nationwide Ippen-Digital editorial network