Disney will soon give a boost to its Disney + streaming platform.
The latter, which exceeds its objectives with 86 million paying subscribers at the last count, will be "increased", from the end of February, by a new "column" of programs called "Star".
This new brand, which aims to expand the audiences likely to subscribe to Disney +, will be rolled out on February 23, simultaneously in Europe, Canada, Australia, New Zealand and Singapore, before being extended to the Latin America in June.
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After winning over the family audience thanks to an initial offer (launched on March 31, 2020 in France) rich in content for children, Disney is trying to attract new, more “senior” subscribers.
Alongside Disney and Pixar cartoons or films around Marvel and
Star Wars
superheroes
, the new Star channel will offer what Disney calls
"general entertainment"
: films, series and documentaries from ABC programs.
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