Looking at many a discount store prospectus is likely to be confusing at the moment.
As every year, Aldi, Lidl, Norma & Co. offer fireworks for sale.
But isn't that banned in 2020?
In the course of the “
hard lockdown
”, the
sale of fireworks is
prohibited
across
Germany.
The current
advertising brochures of
the
discounters,
however, promise something completely different.
This creates
confusion among customers
on
Twitter
and
Facebook
.
Update of 28 December, 13:37:
There are still
Aldi and Lidl customers
completely confused.
The German government around
Chancellor Angela Merkel
has
banned the sale of fireworks
due to the
coronavirus pandemic
.
While the big
New Year's Eve bang
is
not prohibited
in
most of Germany
, it is prohibited in many places at least in public places.
Among other things,
Bavaria
has
imposed
a
curfew from 9 p.m.
, so that it is at
midnight
anyway
Nobody is allowed to stay on public streets and squares - not even to bawl.
Nevertheless,
in 2020, as every year
, the
fireworks offers
can be found in the
advertising brochures
of
discounters
.
There is great dissatisfaction among customers.
In the
social networks
in particular,
people justifiably ask themselves why
something is being
advertised
that is not allowed to be sold.
Above all,
Aldi still
has to make harsh criticism, as the
discounter had
advertised
pyrotechnics
on nine pages
and now only marked it with a red banner as "not available".
"Rarely seen anything so senseless, a
brochure
is specially
created where it says that we can
not buy
these
pyro articles
?", Comments a user on
.
Video: Despite the ban: Can you actually buy fireworks on Ebay?
Another Twitter user mocked himself: “And still you had to print a brochure?
On the one hand,
do something
about
environmental protection
and then something. ”Compared to
echo24.de
*, an
Aldi spokeswoman
said
when asked
:“ Since we are planning to advertise our campaigns well in advance, some of the corresponding offers have already been included in our advertising material . published "So it was for
Aldi
then obviously more efficient - and even more environmentally friendly - the brochures with the
notice
to be provided to make it from scratch than to print.
Aldi prospectus for New Year's Eve: environmental sin or marketing gag?
You can also see at
Kaufland
that the
New Year's Eve offers were
apparently printed weeks before
.
If you leaf through the prospectus, you would think that the
fireworks are
currently for sale - you only inform customers online: "Please note that we are
not
selling
any fireworks items
in our stores
this year
." For "resource-saving reasons" one has do not want to print new brochures.
On
, however, not only the alleged "
environmental scandal
" is discussed, but also the possibly great displeasure of the retailers themselves. The
sales ban
is likely to
hit
the
discounters
financially, so that a
Twitter user
even
speculates
about a "marketing gag" on the part of
Aldi
.
In spite, he assumed, the offer was published anyway.
#Aldi: This year really shoot it again ...
Government: Nope.
Aldi-Marketing: Well, then we'll show the population what we HAVE sold with a twelve-page brochure. # New Year's Eve # New Year's Eve2020 #Fireworks ban #Boellerverbot #Marketing pic.twitter.com/ayjzQw4sUc
- Stephan Knapmeyer (@ImmaNathi) December 28, 2020
But we tracked the commotion among customers, is immediately clear: Who in the
social networks
currently on the
prospectuses
of the
discount
discussed, also discussing the
ban on
the government
itself.
Many users are annoyed that they
should forego
the colorful
fireworks
at the turn of the year
due to the
coronavirus pandemic
.
Others, however, look forward to
a "quiet
New Year's Eve party
"
on
.
One user even says: “Better that way.
Without fireworks
.
Also because of the animals.
Better to donate than firecrackers. "
New Year's Eve brochures cause confusion for customers: "Somebody was probably not paying attention"
Original article dated December 22, 2020:
Mülheim an der Ruhr - As part of the “hard
lockdown
” in the fight against the
coronavirus pandemic
,
Chancellor Angela Merkel
and the state
bosses have
banned
the sale of
fireworks before New Year's Eve
.
Larger gatherings of people in
public places
and thus the increased risk of infection are to be avoided.
In this way, unnecessary injuries should not be a further burden on the already full hospitals.
The
ban on the sale of fireworks *
applies throughout Germany, but the
ban
on
firecrackers
in public places is not: in some federal states, the big bang is allowed, in some not.
Public fireworks
were completely deleted, but
private
fireworks are
allowed in many places.
The federal government wants to use the measures to encourage people to completely
forego
the
New Year's bang
this year
, but it is up to the individual states and municipalities to
implement
the
appeal
.
Video: is New Year's Eve fireworks allowed in your own garden
In
Bavaria
and
Baden-Württemberg there are
nocturnal exit restrictions, so that
you can only shoot
on
private property
.
The
cities of Stuttgart
and
Munich,
for example, want to completely ban the gunfire.
In
Berlin it
is allowed to set off fireworks on the streets, even if there should be individual
prohibited zones
.
This is how they plan to
proceed
in
North Rhine-Westphalia
,
for example
.
Discounter advertising for fireworks creates confusion
Despite the
discussions about the firecrackers ban
, the
sales ban
applies - only
children's fireworks are
excluded
.
“Someone was probably not paying attention to
Aldi-Süd
.
The sale of fireworks is forbidden
across
Germany, ”wrote a Twitter user when he got the new
Aldi
brochure
in his mailbox.
Aldi even advertises the
New Year's Eve fireworks
on the first page
.
In the booklet itself there are also several pages full of
fireworks advertising
.
Since someone was probably not paying attention to Aldi-Süd 🤷♂️🤔
Fireworks
sales are
prohibited throughout Germany. # Aldi # fireworks ban pic.twitter.com/zd76Gmy4bx
- Jedge (@ Jedge80) December 21, 2020
Aldi customers are also piqued about the offer
on
: “The brochure advertising is absolutely off the mark.
I can't believe that a company the size of
Aldi Süd is
not able to
publish
a new edition without
NINE pages of fireworks articles
.
A cross-reference on all nine pages is probably possible, ”writes a Facebook user who therefore no longer
wants to buy
from
Aldi in
the future
.
And indeed
Aldi
has not removed the pages, but only drawn in a red bar, which
indicates
the
sales ban
due to the current
government decision
.
The government
's New Year's Eve decision
apparently caught
the
discounters off
guard, a Twitter user speculates and comments on the
prospectus tweet
: "But you already know that the prospectuses
are sent to
print 3-4 months in advance
?"
Aldi prospectus
, which the Twitter user posted on Monday, can no longer be found.
The one he has not yet reached in paper form can probably
be surprised
at the other
advertising mail
.
Government decision takes discounters by surprise - prospectus advertising invalid
The
discounter Norma,
for example, is currently advertising on page 1 of its brochure for the “starting shot 2021” and the “fireworks of superlatives”.
Among other things, the "Metal Rockets reloaded" and the "Champ Edition", which the
discounter
would like to offer for sale
from
December 29th, will
ensure this
.
Also in the current
Lidl
brochure
, which is valid from December 21st to 24th, there is still a
lot of
advertising
to reserve
fireworks
“stress-free” online by
December 27th
.
The
printed products of
the
discounters
are
now completely invalid
with regard to the
fireworks
.
The information that the customers have already received by post is now at least
digitally
revised.
For example,
Lidl
has already announced on
that it will automatically cancel the
hits
that customers have pre-ordered.
As a "bang alternative",
Lidl
suggests
cracking
fortune cookies
at
home
and
firing
confetti cannons
instead
.
(cos) * heidelberg24.de and echo24.de is part of the nationwide Ippen-Digital editorial network