The duo, who came in second and most respectable place in the program, Assaf and Nata, come out with a New Year's Eve collection of 14 coats against 14 days of closure
Assaf and Nata
Photography:
Eden Shochat
The fashion brand's mantra 'of the beloved duo from the last season of the race for a million, Assaf and Nata, is launching long coats as a sign of protest against the closure of fashion stores.
Following the closure and crisis of the Corona, the Israeli fashion brand "Mantra" of the duo who starred on screen and even won second place in the program, launches a unique New Year's Eve collection that includes 14 long beige jackets with unique hand-sewn patterns tailored to the spirit of the period.
Assaf and Nata, the founders of the brand, decided to dedicate the new foreign year and produce a coat for each day of closure (in the hope that it will not be extended) by 14 days.
The two are protesting against the closure of the economy despite a very low infection rate, they say, in fashion stores.
"With the advent of vaccines, we thought the corona crisis and the closures were behind us, but today the closure has become a life routine alongside masks, social distance and great uncertainty for small and young brands. "Very much in fashion stores. We hope to return to routine soon and strengthen our colleagues from the sidelines," said the brand's founders.
Coat price: NIS 459, can be ordered via WhatsApp or on the brand's Instagram, while supplies last.