The newsletter entries of the beloved fashion company received a surprising message: "Secret shopping for two days only, delivery to your home" • For all the details
H&M branch in Ashdod
Photography:
Liron Moldovan
Every addict or shopping addict with experience in the field will tell you that sometimes you can find quite a few flashes and lucrative deals before everyone else if you sign up for newsletters.
This is what happened yesterday to the M & H fashion company's newsletters, who received an email from the chain with the following message: "Secret shopping for only two days, only for our newsletter companies.
As is well known, the popular fashion company does not operate in the online arena in Israel and it is important to emphasize that this is not an entrance to this arena either, but a spot pilot that lasts only 48 hours.
Its purpose is to allow registered customers to order a limited number of online sports items as an order to the home.
This pilot is intended to provide a point-by-point response to a period when it is not possible to purchase in stores, in addition to the fact that the chain does not have an online site.
These are a total of ten sports items only, for women.
For example, you can find pistachio green or black sports tights for NIS 99.9, a pistachio green sports bra for NIS 89.9, a black sports shirt for NIS 59.9, dark gray sports tights for one hundred and twenty-nine shekels, a dark gray sports bra for NIS 89.9, Light blue sports tights for NIS 99.9, light blue sports jersey for NIS 59.9, black wind jacket for NIS 99.9, black sports tights with a silver print for one hundred and twenty-nine shekels.
The newsletter customers are told that the shipping cost is NIS 30, while for purchases of NIS 149 or more, the delivery is free.
Delivery to the customer's home is up to five business days from the actual order date.
Return or exchange will only be possible in the physical stores up to 45 days from the opening of the store closest to the customer's home.
Gabriela Spiegelman, communications director of the M&H Group in Israel, told "Israel Today": "This is a spot pilot in which we offered our registered customers a unique benefit for a period of 48 hours. This pilot offers ten sports items for women, which they could order and receive home with delivery." .
Will you expand the pilot?
"We will examine the pilot, draw conclusions and based on that we will decide whether to expand it and offer a wider range of items to our customers."
Asked if this is an infrastructure for an online site, she replied: "M&H is a global company with more than 5,000 stores worldwide in 74 markets. Currently in 51 of them, online sensitivity is possible. The company works to integrate online purchasing in all its markets, as well as in Israel of course. To advance this issue and as soon as there is a date when we can update, we will update. "
