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Canadian beauty brand arrives in Israel Israel today

2021-01-03T11:52:59.319Z


| Cultivation Jewish women from Toronto are behind a brand that is sold in large chains around the world, like Sfora • This month it arrives in Israel and will be sold exclusively at Super-Pharm Mobile sticks Photography:  Overseas PR A new and super trendy makeup brand called "NUDESTIX" is making its way to Israel, and during the month it will be launched exclusively in the Super Pharm chain. It is a bran


Jewish women from Toronto are behind a brand that is sold in large chains around the world, like Sfora • This month it arrives in Israel and will be sold exclusively at Super-Pharm

  • Mobile sticks

    Photography: 

    Overseas PR

A new and super trendy makeup brand called "NUDESTIX" is making its way to Israel, and during the month it will be launched exclusively in the Super Pharm chain.

It is a brand that is sold in quite a few department stores and cosmetics retailers, including "ULTA" and "SEPHORA", and is loved by quite a few makeup artists and beauty enthusiasts around the world.

"NUDESTIX appeals to a wide audience of women of all ages who are looking for light makeup with a clean and minimalist look. The makeup routine behind the brand is modern, an 'less is more' approach, and around multi-purpose products," says Sheeran Elitzur, brand development manager at Super Pharm.

The products are offered in a stick or tube, and allow agile use of the same product for several uses.

The products are packed in a tin box that contains a mirror wall, so that you can also store additional makeup items in it and easily carry it even in a small bag.

The launch will offer 12 shades of make-up, concealers, and pencils for lips and eyes, with product prices ranging from NIS 79-135. 

To the question of how a brand will be launched without the possibility of trying it according to the guidelines of the Ministry of Health, ie since no testers are offered to the public, Elitzur states that it will be possible to return a product even if used within seven days of purchase.

The founder of the beauty brand Nudestix is ​​the founder, Jenny Frenkel and her daughters Taylor Valley, a Jewish woman from Toronto.

Jenny Am is a chemical engineer by profession who specializes in beauty, and worked for years at MAC, founded the COVERFX brand, sold it and retired.

When she noticed that her teenage girls were looking for makeup products that allowed them to spend less than ten minutes on makeup in the morning, Jenny realized from her experience in the cosmetics world that this is a requirement that crosses all ages and styles and that there is no functional makeup in natural shades. 

In 2014 their brand was launched.

Jenny Frenkel and her daughter Taylor tell "Israel Today" about the excitement with the launch of the brand in Israel.

"It's a move we've been working on for three years, and it's definitely gratifying that it's finally happening now," Jenny says.

Asked if there is an intention to adapt the products to the Israeli audience, she says, "Special editions of makeup packages are planned, but the selection of products will be the same as the global market."

"We were looking to bring a brand that would offer high quality products, ones that would give a natural look, and be simple to use, not all of them are professional ashtrays. I too as a mature woman want to look good, but not spend more than five minutes in the morning on makeup," says Jenny.  

"The brand appeals to the modern - careerist women's audience," Taylor adds, "it doesn't matter if you are a young girl, a mother of children or a woman aged 65, everyone's daily reality is busy, and they all want to look good with a minimum of effort and in a short time." 

As for the company's plans for 2021, the two say they are expected to launch a sub-brand called "NUDE SKIN" that offers skin care products.

"We also want and hope to come to Israel, meet people from the beauty industry and build the brand community in Israel," they conclude.

Source: israelhayom

All life articles on 2021-01-03

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