The first Sunday of January records the highest influx of traffic on Dating Apps in search of the perfect partner.
It happens at the end of the Christmas holidays, spent with the family or at the end of days, at rest from work or studies, in which you have time to reflect on your life and set new intentions for the new year.
There is no doubt that among these there is also the goal of finding the perfect match, starting from the first days of January.
In many parts of the world, the first Sunday of January has already gone into the news as
'Dating Sunday'
and judging by the increase in the use of dating apps, it will be the same in Italy too.
January 3rd is the busiest day of the year for online dating
.
With singles poised to leave behind what has been a difficult year, the Inner Circle dating app predicts that the 2021 event will see the largest increase in activity on record compared to a typical winter Sunday:
● 250% increase in the number of matches
● Over 55% more users who subscribe to the App
● 65% increase in the number of messages sent
● 70% increase in the number of exchanges of telephone numbers
In particular with regard to Italy, a boom in the search for one's partner is expected.
In fact, comparing the activity of Italian users today, compared to how they behaved last year (the reference date is December 1, 2019), the global app has already recorded:
• An increase of 45.8% in new users
• An excellent + 42% of messages exchanged
• And an equally increase of over 45% of telephone numbers exchanged
David Vermeulen, CEO and founder of Inner Circle (founded in Amsterdam, present in 42 cities around the world, including, in Italy, Milan, Rome, Venice, Florence and Naples and with an international community of 3 million users), comments, "Covid restrictions have made dating in 2020 a real headache, so we expect our biggest peak of 'Dating Sunday' activity in 2021, when singles rush to use dating apps in the hope for a more positive year. We generally expect a 55% increase in new users joining the App, compared to a typical Sunday. And this will set the tone for the month - with 'Dating Sunday' appearing to become more similar to 'Dating January'. The number of people who mate will increase dramatically and we also expect the number of messages sent to increase by 65% and the amount of phone numbers exchanged to increase by 70%. "
Adds Vermeulen: "The online dating industry is growing at a rapid pace with more and more singles choosing to use dating apps to find compatible partners. As a result, 'Dating Sunday' is having a greater impact year after year. ".
Top tips for 'Dating Sunday' success Dating
expert Charly Lester (Dating Editor for the Guardian and Global Head of Dating for Time Out. She then co-founded the 50+ dating app 'Lumen') shares his tips for singles to be successful on 'Dating Sunday':
1. Express your intentions: 'Dating Sunday' is a special occasion.
Use it as an opportunity to try something different - whether it's taking risks with people who aren't normally "your type" or making the first move
2. Play: The dating app algorithms are such that the more active you are , the more visible you are.
Increase your chances by updating your profile and liking potential match
3. Stick around for the evening shift - Inner Circle predicts the busiest Dating Sunday time will be between 9pm and 11pm
David Vermeulen, CEO and founder of Inner Circle, comments: "Covid restrictions have made dating in 2020 a real challenge, so we expect our biggest 'Dating Sunday' activity peak in 2021, when the singles will rush to use dating apps in hopes of a more positive year. We generally expect a 55% increase in new users joining the App, compared to a typical Sunday. And that will set the tone for the month - with 'Dating Sunday' appearing to become more like a 'Dating January' The number of people mating will increase dramatically and we also expect the number of messages sent to increase by 65% and the amount of phone numbers exchanged increases of 70% ".
The best time to meet your match
David Vermeulen, CEO and founder of Inner Circle, comments: "Covid restrictions have made dating in 2020 a real challenge, so we expect our biggest 'Dating Sunday' activity peak in 2021, when the singles will rush to use dating apps in hopes of a more positive year. We generally expect a 55% increase in new users joining the App, compared to a typical Sunday. And that will set the tone for the month - with 'Dating Sunday' appearing to become more like a 'Dating January' The number of people mating will increase dramatically and we also expect the number of messages sent to increase by 65% and the amount of phone numbers exchanged increases of 70% ".
The best time to meet your match