The organic company "Demeter" is currently being sharply criticized on Twitter.
The trigger is a text in which many users discover statements that could have come from conspiracy theorists.
The well-known
organic company "Demeter"
has published an article in its journal that has been heavily criticized.
The article describes to the reader a
future
in which society is built on
trust
.
However, many readers recognize in this text a
criticism
of the
corona policy
, which is reminiscent of
conspiracy theories
.
Darmstadt - The
organic company "demeter"
is currently receiving a lot of criticism.
The reason for the outrage, which she is particularly
noticeable
on
, is a text that the company published in its journal.
This journal is available free of charge in
organic
food retailers
and can be read on the organic company's website.
At the end of the year, the journal was dedicated to the topic of
“trust”
.
Under the heading “Introduce yourself”, a text was published in which the reader was introduced to a society “in which trust - and not control - forms the basis of coexistence”.
That sounds like a desirable future.
For a large number of readers, however, the text turned out to be a crude
criticism
of the
corona policy
, which is
close to
conspiracy theories
and
anti-liberal ideas
.
“Shitstorm” on Twitter: organic companies under fire
In “Imagine” we dream of everyday life in a world that feels better.
In the current #DemeterJournal we take you into a world in which we replace control with #trust.
What happens if we dare to trust each other? Https: //t.co/Y4ukaZVf3h pic.twitter.com/Luto08lKg9
- Demeter (@demeter_de) January 3, 2021
The
horror
of the article was apparently so great for many readers that they
criticized
it publicly in the form of numerous
Twitter posts
.
Above all, excerpts from the article were shared and problematized against the background of the current situation.
The article stated that in the future - declared as better by the text - the "age of destructive intellectual elites" was overcome and the "age of trust" followed.
This comes from "completely without dimensions and without weight, without definitions and patents, without research and without milestones" and above all "without control".
According to the text, the desirable future is characterized, among other things, by the absence of
research
and control.
Many users felt in view of these formulations to the
slogans
reminded that among other
demonstrations
of the
"Movement lateral thinking"
are heard: The research is mistrusted and the
corona policy
of the
federal government
considered intolerable tutelage.
Organic company "demeter": anti-liberal ideas in future utopia
Especially the paragraph that followed these statements reminds many of the slogans of the
"lateral thinking movement"
.
The article states that "in the disturbingly warm and dry winter of 2020, people took to the streets and began what historians would later see as nothing less than saving our planets - better known as: the great confidence revolution".
In the meantime, Demeter is posting a utopia story in which the utopia is that there is no more research.
🙈
And then demonstrations that are currently taking place (are there any other than sinks?) Are transfigured as the beginning of a confidence revolution.
pic.twitter.com/HHO9SQwaWZ
- NineBerry (@NineBerry) January 3, 2021
Many readers recognize in these formulations a fundamental criticism of research and the glorification of the
“lateral thinking demonstrations”
as a “confidence revolution” and are accordingly shocked.
More and more examples from the article are used for this purpose.
The utopia text says that with the “confidence revolution” a “newly won, uncontrolled freedom of everyday life” was achieved.
Criticism on Twitter: Many users react with irony
The article's obvious reference to the current
corona pandemic
is finally revealed in numerous posts.
The text states that "
because of
a
virus,
people
were no longer allowed to touch and
had to hide
under
masks
".
In the vision of the future that the text carries out, it is not necessary to wear masks, but rather blindfolds.
Because the
masks
would have
“robbed the wrong senses” of the people.
While some
Twitter users
criticize
the original article at length
, other users comment on the
organic company's
publication
with irony.
One post says: “The organic esos from #demeter wendlern now too.
“Revolution in trust”, please what ?! ”Others comment on the post as follows:“ #Faeustlinge would be appropriate for #Demeter so that they cannot type such crap! ”Others use the opportunity to also the high prices of the organic company to comment ironically: "Thank God I don't need to form an opinion about #Demeter because I can't afford the products!"
Instead of boycotting #Demeter, we can all go shopping there, pay with hand-painted money and say, "That's right, or don't you trust me?"
- Tobiwahn (@ Tobiwahn4) January 4, 2021
After criticism: organic company "demeter" deletes article
The
organic company
responded to the extensive criticism and unceremoniously deleted the article.
Instead, a
statement
now appears
on the website, which states, among other things, that the article does not “describe realistic visions of the future, but should provide food for thought with somewhat unusual ideas.” The readers “wanted to remind the readers with a smile that a a little more love in everyday life might be good ”.
The company also goes into the uncovered connections with the current
corona pandemic
: “The current article can now be
misunderstood,
especially in the course of the
corona crisis
.
That's why we decided to take the article off the website. ”The company clearly distances itself from the
lateral thinking movement
and conspiracy theories about
Covid-19
.
A society without research and science is inconceivable and is not aimed at by the company.
The
corona pandemic is
perceived as a serious social challenge that committed
scientists
cannot cope with.
Despite this opinion, the criticism on
does not end.
at