I promise you
is the title of a remake of the successful American song
This Is Us
that TF1 will soon be offering as a “family saga” to its viewers.
This could also be the slogan for the re-entry of the first French channel.
“The content is king,
hammered Tuesday, during a videoconference, Xavier Gandon, director of the antennas of the TF1 group.
Consequence assumed:
"It is the best editorial proposal that will win."
To read also:
With "Here everything begins", TF1 wants to put the whole family in front of the television
For this new season, while channel audiences have all been boosted by the waves of confinement, but at the same time competition from platforms (Netflix, Disney +, Amazon, OCS, etc.) is becoming more pressing, TF1 promises to
" move upmarket ”
.
Objective: defend its audience share, which rose to 19.2% in 2020, according to Médiamétrie.
That is a decline of 0.2 point, while its competitors France 2 (14.1%, + 0.2 point) and M6 (9%, + 0.1 point) have progressed very slightly.
Still by far the leader in audience, the front page also wants to emerge
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