Economic crisis or health emergency does not matter: children and young people are at the center of the holidays between Christmas and the Befana and there will be gifts for them under the tree, along with the sweets that always abound in the old woman's load of January 6.
This year the TV media pressure to intrigue about the news was less pressing and the more time spent at home by the whole family meant that more games were played with the children: two factors that united together have generated a trend with the rediscovery of great classics, board games, characters or titles capable of speaking to parents and children in a common playful language but which has the immense value of spending peaceful time together.
And then another consequent effect: family-sized toys, in fact there are many adults who, more than in other years, will be recipients of the gift package with games inside.
For example
puzzles
, a great passion this year reinvigorated by the lockdown or the eternal
constructions
themselves
, to the point that the
Lego Adult
line
with 3D architectural creations is among the best-selling in stores.
The bricks brand, capable of renewing itself year after year, has found
an incredible new lymph
in its
partnership with
beloved
franchises
, from Minecraft to Disney, from Marvel to Spiderman: not a simple collaboration but a dialogue together in the name of technology.
An example for all is
Lego Super Mario
at the top of the wish list: it is interactive and has expansion packs to recreate the world and also dialogues with the fans of the worker in blue overalls who already play with Nintendo Switch.
Ditto for the
Star Wars
line
linked to Lucas' Star Wars: the sets of the bricks but also the characters of the film, the action figures as they are called, among which
The Child the little Yoda
, a sort of new Cicciobello (who instead it exists and is always in great demand).
"Yoda even the thirty-year-olds buy it" tells ANSA the owner of a historic Roman shop in Via Appia, Casa Mia, a reference point since the war, underlining the target further expanded with The Mandalorian, the series set in the Star Wars universe created by Jon Favreau and produced by Lucasfilm exclusively for Disney +.
Baby Yoda is the protagonist of the series, he looks like a child but he is actually old, so he is tender, a bit like he did in his time Et.
Another universe in full (re) boom is the Jurassic one:
the Indominus Rex
, the largest, the super predator is nowhere to be found although it is certainly not cheap, better settle, as long as they are not sold out of the relatives
Dino Rivals
, the velociraptur or
Brachiosaurus
high 70 cm.
Jurassic World ranges from themed bricks to the plastic animal that can move, to the mini version to collect in the library while waiting for the latest 'Dominion' cinematic adventure planned, Covid willing, for June 2022.
Nerf
pistolons
, toy weapons shooting darts, lasers or water still resist as well as gadgets related to superheroes or wooden games, this year an infinity.
But here are characters that belong to the games of past generations re-emerge, accomplices revivals or new animated series: the case of
Topo Gigio
, of
Scooby Doo!
with Playmobil
, even
Pokemon
that since the 90s have returned to great fashion with cards thanks to youtubers (poketubers), such as Paul Logan and celebrities such as Justin Bieber.
Among the
fashion dolls
,
apart from
Queen
Barbie
, the
Harry Potter
series has a good following
but the biggest request comes from
Me against You
, the duo Sofì and Luì who new Barbie and Ken have become beloved dolls.
Also in the dolls theme, the success of
Na! Na! Na!
Surprise
(distributed by Giochi Preziosi): they are cheerful, colorful, super fashion with fun backpacks and are selling like hot cakes in stores, surpassing the Lol.
Finally, a separate chapter for board games are a great classic, therefore evergreen, but this year even more:
Cluedo
- Hunt for the impostor (Hasbro),
Trivial Pursuit, Monopoly
(there is the cashless Super Electronic Banking one)
Risk , Scarabeo, Pictionary Air
that draws in the air (Hasbro) and then again the news from
Back to the Future
: Dice Through Time (Ravensburger) 35 years after the debut of the first chapter of the Back to the Future saga at
Il Collegio
(Clementoni ) from the Rai2 TV program that brought teenagers back to the Rai audience.
But the
real big trend of the board game is chess
, thanks to the hypnotic Queen of Chess, the Netflix series that is thrilling a new audience with Checkmate.