The furniture chain Ikea wants to offer some innovations for customers despite the corona pandemic and lockdown.
Some products will also be available "to go" in the future.
Due to the
Corona
*
pandemic
, all
Ikea
furniture stores are currently
closed - including the branch in
Kassel
.
Despite the
corona lockdown,
Ikea
wants to
surprise its customers with a special offer in January 2021.
The
Swedish furniture giant
wants
to
offer
its new products
"to go"
.
Kassel - Numerous shops have been closed for a few weeks due to the
corona pandemic
and the associated
lockdown
, including the Swedish furniture company
Ikea
and its branch in
Kassel
.
But in the new year the furniture giant wants to offer its customers a lot and is announcing, among other things, new products.
Because of the renewed
lockdown
, the furniture giant from Scandinavia is standing
like many other companies are now facing completely new challenges.
However
,
Ikea
does not
want
Corona
to
thwart its plans and is relying on a new strategy: The furniture giant wants
to
offer
its products
"to go"
from 2021
.
furniture shop |
Ikea |
|---|---|
founder |
Ingvar Kamprad |
founding |
July 28, 1943, Sweden |
CEO |
Jesper Brodin (September 1, 2017) |
Ikea defies Corona: furniture giant has big plans for 2021
Since the beginning of the
Corona lockdown
in December, Ikea had been
able to enable
its customers
to continue selling
in
Kassel
*
using the Click & Collect system
.
Products can be bought online and the order can be
picked up at
the desired date at the
Ikea store
- according to the Swedish furniture chain, "almost contactless".
For the year 2021,
Ikea
now had
Further innovations are planned: Among other things, two new dishes are to be introduced in the Ikea customer restaurants - on a purely
vegetable basis
, as the company reports on its website:
Lentil chilli with wild rice and rocket pesto
New side dish combination for the Plantbullar (vegan version of the Köttbullar), consisting of a Scandinavian grain mixture, beans and curry sauce
Despite Corona: Ikea participates in the "Veganuary"
With the introduction of these two new dishes,
Ikea
wants to
participate in the
“Veganuary”
campaign
for the first time
.
The Veganuary has existed since 2014 and aims to inspire as many people as possible to
try
a
plant-based diet
in the first month of the new year
.
Do you already have good resolutions for 2021?
How about a vegan month?
#IKEA participates in # Veganuary2021 and, together with the NGO, would like to show the benefits of a purely plant-based diet for people and the #environment @veganuary https://t.co/bYJgeekcxT pic.twitter.com/8JEZuh93Jy
- IKEA_Germany (@IKEA_Presse) December 28, 2020
The new vegan products should be
offered
at
Ikea
as soon as the customer restaurants in the individual furniture stores
would be open again.
Ikea is already presenting numerous online recipes for a varied
vegan diet
.
So that customers
don't have to wait any longer
in the event of a
lockdown extension
, the furniture giant has announced another innovation.
Ikea: Take away meals in customer restaurants during Corona lockdown
In addition to Click & Collect,
Ikea is
currently
planning
another innovation as part of the
corona lockdown
: In the future, it should also be possible to offer take-away dishes from Ikea customer restaurants.
+
Despite the corona pandemic: The furniture chain Ikea wants to offer some innovations for customers even in the lockdown.
(Symbol image)
© Patrick Pleul / dpa
On the company's website, it says: “Should the customer restaurants
not be able to
open in
January 2021
due to the current situation, Ikea will, if possible, offer a variant of the lentil chilli in the furniture
stores
to
take away
or at a later date in the Offer customer restaurants as soon as they open again. ”(Helena Gries)
* hna.de is part of the nationwide Ippen-Digital editors network.
List of rubric lists: © Patrick Pleul / dpa