The new Penny advertising slogan is causing quite a stir on the internet.
Numerous customers complain about the supermarket.
You see a fundamental problem.
Penny doesn't seem to mind.
Penny
repeatedly advertises with short, memorable
advertising slogans
.
The latest
spot
doesn't go down well with many customers.
You find him irresponsible to children.
Cologne - "First to
Penny
": Who does not know it, the typical advertising slogan of the
supermarket
?
Brief and concise, the spots stay in the ear.
But with the latest campaign,
Penny has
probably reached into the toilet properly.
Many customers are certain that a look at the Duden would have been worthwhile.
The complaints on Facebook hardly ever end.
New Penny advertising slogan: Customers are horrified and see a clear problem - "Seriously now?"
“If you want cheap, you have to
pay a penny
” -
supermarkets
advertise everywhere
currently with the new advertising slogan.
On his website, above the shop entrance, on social media and probably also on TV.
But stop.
Isn't there something missing?
In any case, the slogan does not sound like grammar and correct sentence structure.
+
Penny has caused a lot of trouble with his new advertising slogan.
Customers protest on Facebook.
© Screenshot penny.de
Numerous
customers
on Facebook
also see it that
way.
"Now seriously?
'If you want cheap, you have to pay Penny'?
You teach your children to formulate whole sentences and now I am triggered every half hour on the radio with your half-sentence and because it is not enough directly on TV in the evening, "complains a
customer,
for example, and announces:" I'm going now long not to
Penny
, until THAT is gone again!
Sorry, punishment must be. "
Penny advertising slogan causes a stir - discounters react promptly and daringly
“Shame on yourselves!” Others also seem less than enthusiastic about the
supermarket's
artistic works
.
“'If you want cheap, you have to pay Penny.'
It's no longer a German language.
No wonder that the children can no longer speak properly, ”complains one
customer
.
The advertising is “absolutely embarrassing” for some consumers.
But the supermarket chain
Penny
, which was also criticized because of the lack of shops,
apparently takes the complaints with humor.
“It's a shame that you don't like our advertising.
But look at it this way: We may save on words, you on the price.
Best regards, your PENNY team, ”the discounter immediately has a quick answer ready.
Another customer, on the other hand, recommends a look at the Duden: “If you want German, you have to have a Duden!” He writes.
But here, too, the counterattack follows promptly: "Let's make a note for the next time," says the
supermarket
.
In the end, despite the criticism, the creators of the advertising slogan still have one argument: artistic freedom.
And as you know, it allows a lot.
(chd)
List of rubric lists: © Oliver Berg / dpa