At the beginning of 2021, more than 76
national
streamers
, some with such renown as Auronplay, Rubius, Alexby, Ibai Llanos, Outconsumer and Grefg, have agreed to start a collective game of the survival video game
Rust.
Only on the night of its premiere, on January 3, more than a million viewers followed the broadcast, surpassing the audience figures of some national televisions, as had already happened on New Year's Eve with the broadcast of the chimes by Ibai Llanos on Twitch.
This massive game started with the idea of aLexBY11, who had the collaboration of Yisus and elRubius, two other
streamers
(people who, professionally or not, broadcast a video game live), to build Egoland, a private server in which the guests they could play their private games at
Rust
.
The first enlistment by elRubius ended with the 60 initial content creators, which in the following days has been expanded, and it was he himself who also announced the surprise a day before on Twitter, defining it as a fight between
streamers
“for their ego and survival ”.
Knowledge is power #EGOLAND pic.twitter.com/uSsgRvBMyy
- EGOLAND (@InfoEGOLAND) January 6, 2021
The impact of Egoland soon reached the creator of the video game, Garry Newman, who exclaimed a "wtf" when he saw that Rust crowned the list of the most watched live shows on Twitch with one million viewers.
A few hours later, the official title account shared the milestone with great joy and thanked Egoland and its creators for this fact.
The numbers are especially significant for the studio and the community, as the game officially launched in February 2018, although it has been playable in early access since 2013.
In
Rust
, from developer Facepunch Studios, each player starts the game naked, with a stone and at a random point on the island.
The goal is to outlive other players, unlock recipes to craft essential items and utensils, and advance alone or within a clan.
However, the biggest danger is the other players, who can kill and assault you constantly because in
Rust
there are no pauses.
Once you log out, other players can rob or murder you, causing you to have to start from scratch.
To make the competition a little less savage, the creators of Egoland from the beginning established exclusive official rules that do not appear in the video game, such as not playing more than 8 hours in a day and only raiding two houses every 24 hours.
Despite everything, the participants have also had to resort to alliances and strategies of all kinds to try to survive, such as cannibalizing their rivals, leading to fanarts, nicknames, memes and jokes.
OFFICIAL RULES (1/3/2021)
- There is no role you can use chat information (Not valid for keys or passwords)
- Only 2 houses can be raided a day.
- For the first 48 hours, bases or houses cannot be raided.
- You can only speak through the game.
- You cannot enter more than 8 hours a day
- EGOLAND (@egolandinfo) January 3, 2021
Egoland's games are broadcast on the Twitch platform in the open, but, since players can connect at any time, and it is not necessary for them to do so simultaneously, to watch them you have to be aware of the channels of all the
chosen
streamers
or from Twitter accounts like EGOLAND, who share the best clips.
On Twitter, the #EGOLAND hashtag is helping many users share their comments, reflections and jokes.
𖧧 The Trumpet Killer 🎺💀
||
#EgoLandfanart #EGOLAND ||
pic.twitter.com/fEwzWXtZpU
- ゞ ለ lele ☁︎ 🎺 (@AlwaysAlele) January 6, 2021
"I am loving the
Rust
experience
, I think it is super versatile", explained the
streamer
Barbe on his Twitter profile, another member of the Egoland server.
Due to the popularity of
streamer games
, the game is also the best-selling game on Steam in the last week.
Faced with this fame, one of the platform users regretted in an assessment that because of the live shows, "a wave of children is coming to play."
But not everything has been fun, as the insults and rivalries have caused other fans to be asking to get rid of bad vibes and toxicity in the game's hashtags.
“In the end the same thing has brought us together and we are going to live this new adventure together.
May the memories be all positive, "encouraged
streamer
Manu on Twitter after reprimanding negative attitudes.
"As we continue to go at this rate in Egoland, more than half of YouTube / Twitch Spain will end up staying in a square and hitting each other but really," joked Ibai Llanos, one of the select members.
Friends, EGOLAND is something very beautiful, a unique opportunity to have a laugh and make people have a good time in these strange times.
Creators: Stop comparing who has the biggest tula all the time and have a good time, man.
Audience: Remember that it is a game.
🤟
- Auron (@auronplay) January 5, 2021
Still, the
Rust
phenomenon is
still in full swing.
There are two details that are reminiscent of the recent success of
Among Us.
On the one hand, the main survival theme.
And, on the other, the astronomical rise in popularity thanks to
streamers
.
To the dynamics that the players of Among Us already know,
Rust
also includes unpredictable reactions in the live shows, since the participants can play as they want, respecting a few rules, and daily tasks typical of beloved titles such as
Animal Crossing,
making it an attractive combination for players and spectators.
This type of success seems to be strengthening an audiovisual format close to the
reality shows
of television channels, where different perspectives are seen depending on the
streamer
that we follow and there are all kinds of reactions between them.
"I don't know what makes me so funny, but I can't stop," mentioned a user about the cut of a game published on TikTok.
Such is the unstoppable phenomenon that not even an attack on the server by some users, and its consequent temporary closure in the first broadcast, could with Egoland, which continues to accumulate publications and followers in the channels of this diverse group of
streamers
.
Or at least it will be until the interest of the participants declines in favor of a new video game, as it already happened with
Fall Guys
or
Among Us.
The viralization power of
streamers,
who take advantage of these titles to interact with each other and with the public, defines a formula that seems to benefit content creators more and more.
Instead, this translates into sales only for the lucky ones chosen by them, defining with their choice the fashionable video games at all times.
Do I interrupt?
#EGOLAND pic.twitter.com/xR1R4EqFul
- EGOLAND (@InfoEGOLAND) January 7, 2021
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