The identification of trends
which is always valid, has no expiration, it is a yearning for the future and change, it feeds on curiosity and an open look, it reaches its peak at the beginning of each year when all the international companies that deal with trends pull their sums of their research to identify the macrophiles in which in the different sectors they are going, often innovating. It is an interesting exercise, not everything is done within a few months even if examples already exist but you have to do with a compass for the new, it basically makes you understand where you are moving and makes you have the antennas ready to catch the news. The engine of everything is feeling better: trends, on any theme, are always in the direction of improvement, so it is always reassuring to know that somewhere we are working to move towards well-being. And most of the time everything is driven by technology.
Among the many reports here are some insights from the American
Trend Hunter
source
on where you are going.
Does the pandemic have anything to do with it?
Obviously yes, because 2020 was a decisive watershed on many fields, from design to fashion.
The vaccine will reach everyone in the course of the year but this phase, between those who will soon have it and those in several months, will see us all still struggling with the fear of interacting with others as before the pandemic: the design is working a lot on this by studying ways of making us stay close in safety and at the same time distant:
Design Distancing
was born
.
The
transparent
geodesic domes
will help to dine at the restaurant by isolating customers, for example, as they are patenting
wearable devices that
signal the safety distance with others, whether they are work colleagues or customers of a supermarket, or neighbors on the subway. , an alert to remind us to stay at the right distance.
Some companies have studied
portable gadgets
that are door openers, carabiners for the supermarket trolley that serve to
avoid coming into contact with bacteria on public surfaces
.
Creatives around the world, including Italy, are also launching captivating and artistic signs to remind people to distance themselves physically, a sort of installations very suitable for younger targets, even for example in public parks, in New York there is already one.
Fashion, one of the most affected sectors in 2020, among the various innovations is studying
clothes with integrated masks
, the
SafeTee
shirts
for example with a high collar that reaches up to the nose.
Not only that: the technology of materials, such as outerwear fabrics, anti-bacterial real self-sanitizing anti-microbial jackets, such as the JUST 5 jacket equipped with
Viroblock Technology, is also undergoing great development
.
Many innovations concern aid to society: services aimed at those who are alone, the elderly, and an unprecedented number of projects on inclusion.
For example, there is the
Lyf app
which has become the largest virtual support group in the world for those who are only now that due to the pandemic socialization is effectively prevented and the isolation of people is a real danger for mental health.
We work a lot in particular for the daily life of the elderly with support voice assistants for seniors, with
MobileHelp and LifePod
while
VitalBand
is a kind of fall detection watch for the elderly, anti panic, immediately activates an emergency call.
After all, remote monitoring systems are also booming in the health sector to increase the safety of doctors and patients.
Still for the
elderly,
there is LifeCrates a non-profit organization that supports low-income seniors, while in America various chains have launched ad hoc initiatives such as specific shopping hours for the elderly in which the supermarket is reserved for them and with the support of employees. to help with food purchases and delivery, an idea that could easily be imported into Italy to help keep this demographic group safe.
The pandemic has provoked in all of us an adaptation to a new lifestyle, it has been and is difficult for people of all ages, even more for the older generations being among other things the most fragile in the face of the virus.
Thus, in several countries, remote storytelling platforms are launched for them and accompany them at bedtime, as well as specific radio services such as the Californian
Radio Decliner,
which defines itself as a 'pirate' and offers vintage soundtracks, karaoke via zoom of classic songs. , dj octogenarians
It is interesting what revolves around the so-called
skin hunger
, hunger for physical contact: in the experimental phase there are experiential devices that stimulate the embrace, of small robots, while on the internet it is already - it was one of the most original gifts for Christmas, the weighted blanket that comforts and relieves stress with its weight
There is a growing number of
LGBTQ seniors
: there are residence projects, indeed real villages such as the elegant
Living Out in Palm Springs
where to grow old in community without the dangers of racism and prejudice or
Tonic Living in London
.
This social upgrade is crucial for an inclusive society as well as is growing in America in the wake of the 'Black Lives Matter' movement concrete support for the black community by choosing Afro businesses and shops over going to traditional retailers a way to vote / protest with the wallet.
and there are dedicated apps.
For
proximity support, on the
other hand, suspended spending, suspended coffee, suspended payments of all kinds both in shops and online with so-called
virtual piggy banks
that help people in difficulty or causes of the community
are in full circulation in Italy and in the world
. an easy way to make concrete charity still a protagonist in 2021
On other lighter topics among the trends in 2021 we will move towards
sharing subscriptions
: as consumers spend more time using content on a plethora of streaming services, many consider these services are a shared asset rather than a one-owner resource, especially young people have grown up with unprecedented access to free streaming and mass file sharing.
As a result, brands are empowering this sharing economy with platforms that satisfy the consumer's desire to securely share access to digital goods.
Spotify has launched its Premium Duo feature for example.
Then there are the
Virtual Bars
to socialize as in the past: these are immersive bar experiences created by brands such as Budweiser's "My Bar",
another novelty are the
low alcoholic bars
that give priority to soft drinks, cocktails low-alcohol or healthy, attracting Gen Z consumers, even converted pubs like Sainsbury's The Clean Vic or the super trendy
Shaman, the first 'nolo', that is London's no or low alcohol bar
in Aldgate.
A lot is being done on the environment, environmental footprint, corporate environmental responsibility: there is no sector that does not have initiatives on this.
I mention for example the
micellar packaging
of food delivery made with a compostable fiber taken from mushrooms, as well as from coffee, I think of
biodegradable furnishings
(an example is the very elegant café in Mumbai,
Cardboard
café,
all made entirely of cardboard:
from the walls to the seats, from tables to lampshades) to
eco floors such as "Coral"
made by reusing fishing nets and plastic bottles.
This very partial overview of 2021 ends by going back to the past, precisely to the so-called
milkman model
that we are finally talking about: in the era of
delivery anything
, from food prepared in
dark kitchens
and restaurants to supermarket shopping, many brands and chains are launching circular delivery systems inspired by the traditional "milkman model" in an attempt to save materials and reduce waste.
These deliveries include hygiene products, food and alcohol: in practice, on delivery you return the empty in exchange for the full: 6 bottles of wine in exchange for 6 empty, and so on avoiding improper sorting in landfills and reusing, thanks to packaging essentially glass, everything.
It would be an easy goal, avoiding the dangers of single-use plastic and favoring the development of that
zero waste
movement
that all over the world sees more and more aware people join: after all, just pay attention to the garbage that we all produce at home: bottles, boxes, cans as well as wet and unsorted waste.
It is always too much and even if the disposal is correct, the amount of waste we produce is exaggerated.