The Limited Times

Now you can see non-English news...

Radio audiences: France Inter and France Info make sparks

2021-01-14T07:40:42.419Z

With the Covid crisis, the radio media as a whole lost 2 million listeners in twelve months. The radio media are doing very badly, but France Inter and France Info have never done so well. The two public stations set two records on the occasion of the publication of the hearings of November and December 2020, by Médiamétrie. Generalist France Inter has an audience share (which measures the number of listeners and their listening time) of 14.7%, the historic record for a radio station. “T



The radio media are doing very badly, but France Inter and France Info have never done so well.

The two public stations set two records on the occasion of the publication of the hearings of November and December 2020, by Médiamétrie.

Generalist France Inter has an audience share (which measures the number of listeners and their listening time) of 14.7%, the historic record for a radio station.

“This score proves that after two years of uninterrupted growth in its audiences, France Inter is an extremely solid radio station.

She meets her time with a varied offer of information, entertainment and cheerful knowledge ”explains Laurence Bloch, director of France Inter.

Watch the video: Laurence Bloch at the microphone of Buzz Média Le Figaro

For its part, the specialist station France Info has a cumulative audience (which measures the number of listeners) of 9.5%, beating its record for 17 years.

In one year, France Info recruited 606,000 new auditors.

It must be said that last year, France Info suffered greatly from the strike movement at Radio France.

But above all, with this score, “France Info becomes the third radio station in France ahead of NRJ.

Those informed in the morning, with Renaud Dély and Marc Fauvelle, installed at the start of the school year, are working well, ”welcomes the new station manager Jean-Philippe Baille.

Finally, we should note the historic record hit by France Culture, which reached 3.2% of cumulative audience.

“We have doubled our audience in 10 years.

France Culture has become a radio for the general public ”underlines Sandrine Treiner, director of the station.

These three stations are an exception in a radio landscape very hard hit by confinements and other curfews.

In one year, the radio media as a whole lost 2 million listeners, including 514,000 in the two months of November and December 2020!

The curfew and the explosion of teleworking have markedly reduced car journeys to and from work, eliminating around 40% of media viewing.

As a result, listening to the radio returned to the level of 2000.

Fall of music radios

In this landscape, it is the music stations that suffer the most.

NRJ picks up.

With only 8.2% of cumulative audience, the station lost 678,000 listeners in one year.

Fun Radio (RTL group) is at its lowest with 3.6% cumulative audience.

Like Virgin Radio (Europe 1 group) which loses 1 cumulative audience point, at 3%.

On the classical music side, France Musique (Radio France group) climbed to 2.1% to overtake for the first time in a long time its rival Radio Classique (2% cumulative audience)

Generalist RTL is declining in the wake of the market.

Its cumulative audience suffered a decline of 0.9 point, to 11.2%, or 450,000 fewer listeners.

“But its audience share, which counts for the advertising market, remains stable at 12.6%” underlines Régis Ravanas, CEO of audio activities of the M6 ​​group.

“Over the whole of 2020, RTL achieves an audience share of 13%, its best level,” he adds.

At Europe 1 we also try to reassure ourselves.

The cumulative audience has risen to just 5%, far from its good score last year with 6% (or 515,000 listeners lost in one year), but better than its lowest reached at the start of the 2020 school year at 4, 9%.

On the other hand, the audience share of the Lagardère group's radio station fell below 4%, to 3.9%.

“The station has consolidated some of its positions.

Europe 1 noon with Patrick Cohen is progressing well, as is Christophe Hondelate's show.

Julian Bugier's 6 p.m. 8 p.m. is also gaining listeners, "underlines Constance Benqué, president of the Lagardère News department.

But she adds that "I am afraid that the generalization of the curfew at 6 pm will damage the radio even more".

Since the start of the school year in September, the change of morning has not brought the expected start.

RMC keeps going backwards.

Its audience lost 600,000 listeners over the last two months of 2020 to reach a cumulative audience of 6.1%

Source: lefigaro

All life articles on 2021-01-14

You may like

Trends 24h

Life/Entertain 2021-06-20T03:29:45.532Z
Life/Entertain 2021-06-20T21:49:25.684Z

Latest

© Communities 2019 - Privacy