In exchange for € 2,050, Caitlyn Jenner is ready to wish your best friend happy birthday.
For those on a budget, it only takes a handful of dollars to get a personalized video of a secondary personality.
On the Cameo application, more than 30,000 celebrities - mostly American - offer their services to fulfill the wishes of their fans, clients of a new form of paid dedication.
Rapper Snoop Dogg, actress Sarah Jessica Parker or even French tennis player Jo-Wilfried Tsonga (who donates funds to an association), are the beneficiaries of a system that can be very lucrative.
In 2020, The Office actor Brian Baumgartner is said to have made over $ 1 million messaging his fans through Cameo.
By taking a 25% commission on each transaction, the company created in 2017 has been a resounding success since the start of the pandemic and the public figures present in the catalog produced 300,000 videos in 2020. Result, the turnover de Cameo went above $ 100 million.
And with success, demand diversifies.
Some users of the platform ask their favorite stars to sing, play a joke on their loved ones or even send a message of breakup to their spouse.
At the beginning of January, Corsican traders even resorted to actor Chuck Norris to advertise in support of local activity.
"For a few hundred euros, and given the buzz that it made, it was clearly worth it", assures Daniel Benedittini, president of the commercial union of Bastia.
Thanks to the intervention of the Texas Ranger who sent a “Pace Salute” to the Corsicans, the real estate agent provided “at least a few more customers” for the stores in his town.