Over 20 thousand hotel presences and 9 million euros direct and indirect economic turnover.
These are the numbers - generated in the area and calculated by the tourism marketing company Jfc - of the world ski championships that will take place in Cortina d'Ampezzo from 7 to 21 February: two weeks of competitions that will guarantee the "Pearl of the Dolomites" and the whole Cadore international visibility in over 70 countries.
This figure is decidedly lower than what could have been obtained with the opening to spectators but in any case a stimulus to the restart of an economy - that of the "white mountain" - which in the current year will experience its shortest and most painful season.
"With the sole presence of athletes, their staff, organizers and journalists - says Massimo Feruzzi, sole director of Jfc and head of Research - 20,576 hotel presences and a little economic turnover will arrive in the territory during the 14 days of the World Cup over 9 million euros. Of course, with the quota opening to spectators, other values would have been reached: 48 million euros and over 65 thousand admissions, in addition to day users. Basically, in this case they would have fallen on average on the territory about 3 million 400 thousand euros a day. An estimated 63,800 total spectators in the 14 days ".
However, the World Championships will guarantee an increase in Cortina d'Ampezzo's "value brand" which, in terms of international communication, will exceed the value of 33 billion euros, with an increase in value - thanks to the World Cup itself, of over 5 billion euros. .
The presence on world television channels and the intense digital activity will in fact allow the territory to strongly raise its international appeal, and consequently make this destination and its territory even more desired.
"It is also noted that the accommodation facilities in the Cortina area - continues Feruzzi - have decided to apply significant increases to their rates: just think that, compared to the same period last year, the average increase was equal to +114, 9%, with an average room / night price ranging from 370 euros for 3-star hotels to 579 euros for 4-star hotels, to reach 1,091 euros for 5-star hotels ".
(HANDLE).
