A new social media app is conquering Germany.
Many celebrities already use Clubhouse.
But the app has a few catches.
A new
social media app is
currently causing a hype in Germany.
The audio-only app
Clubhouse
is not yet freely accessible.
Clubhouse differs greatly from
Instagram
and
Facebook
in some ways
.
Kassel - In addition to
,
*, Twitter, Instagram and
TikTok
, a new
social media app is
currently conquering
Germany and is causing a lot of conversation.
One reason: the app is built on exclusivity, not everyone can simply download and use it.
Among other things, an invitation is required for this.
In addition, the concept of
Clubhouse
differs
massively from existing apps.
Joko Winterscheidt, Louisa Dellert, Oprah Winfrey, Drake and Paris Hilton - they all
already
use
Clubhouse
.
For a few days, more and more users from Germany have been added.
But what
actually
makes the new
social media app
so special?
Clubhouse: How does the new social media app work?
Differences to Instagram and Facebook
In contrast to
, Instagram, WhatsApp and TikTok,
Clubhouse is
completely audio-based.
That means there are no pictures, comments, likes and videos in the app.
Instead, you can listen to conversations at Clubhouse such as a live podcast * or take part in the discussions, writes
tz.de
, for example
.
For this purpose, the
app
uses
so-called "rooms", ie virtual rooms or groups that can be joined.
+
Competition for Instagram, Facebook and Co.?
The new Clubhouse app is currently being hyped in Germany.
© Christoph Dernbach / dpa
The discussions in the various
clubhouse rooms
are mostly topic-based.
In addition to joining different rooms, it is also possible to follow topics.
Thanks to the concept, the
app
enables a
quick exchange with people who have similar interests.
Many experts are currently using the app to exchange information on their subject areas, for example in the area of e-commerce.
However, there are also closed rooms for friends.
Hype about the new social media app: How do I get an invitation for Clubhouse?
So far, the app is only available as a beta version.
The benefits of
Club House
is only possible if you previously receives an invitation from an already acceded users.
This makes the app very different from the current
and
models
.
In addition, Android users have so far been completely left out.
The new social media app only works with the iOs operating system, i.e. with an
iPhone
.
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In
Germany
that is
app
become a topic of conversation a few days ago, but it is not entirely new.
Clubhouse was launched in early 2020, and in May 2020 the app was valued at 100 million US dollars.
Behind
Clubhouse
are two founders from Silicon Valley in the USA, Paul Davison and Rohan Seth, with their company Alpha Exploration Co. According to Davinson and Seth, Clubhouse will soon be made accessible to a wider audience, but a date has not yet been set.
Is the
clubhouse
hype worth it
and will it continue?
Some experts see this as more difficult, because at the moment the concept also thrives on experts holding discussions for free.
Whether that will work in the long term is questionable.
"In my opinion, Clubhouse will not make it that far without money and a long-term, smart concept," writes digital analyst Tim Ebner at allfacebook.de, for example.
New app causes a lot of criticism: Controversy over clubhouse
Since the
app was launched
,
Clubhouse has
not only been hyped, but has also met with a lot of criticism.
Among other things, it concerns a lack of moderation of the posts, through which
hatspeech
, harassment and false information can be spread.
Companies like
and
are increasingly trying to moderate misinformation and hate speech.
Clubhouse itself created community guidelines in January to counteract this.
There is now also the option to report content.
Also the
policy
could be a problem, because "whoever another person to
Club House
would like to invite the app must first ensure the access to the address book allow" reports
wdr.de
.
In addition, all discussion rounds will be recorded.
The Messenger WhatsApp was recently massively criticized for announced changes in data protection.
The lack of inclusiveness is also criticized, because the concept of the app completely excludes the deaf through the "audio-only" concept.
(Sarah Neumeyer)
* hna.de and tz.de are part of the nationwide Ippen-Digital editorial network
List of rubric lists: © Christoph Dernbach / dpa
