The reading of the press in digital format is on the rise, 68% of the readings of press titles taking place on computer, smartphone or tablet, notes a study published Thursday by the Alliance for press and media figures (ACPM).
In detail, the mobile phone is the most popular medium, this one representing 45% of readings, followed by the computer (14%) and the tablet (9%).
The paper format represents 32% of readings, details this new OneNext study, carried out from October 1, 2019 to September 30, 2020 for printed media and in September for digital audiences.
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In terms of audience across all media, 50.9 million people read at least one newspaper headline each month, or 96.4% of the French population.
Of this total, 43.7 million, or nearly 83% of French people, read at least one newspaper title per month in digital form.
Media enthusiasts on smartphones are particularly found among young women between 15 and 34 years old (91.5%) and the wealthiest social categories (83.8%).
All readers have increased their consumption of press brands by 3% compared to the previous study published last November.
This benefits eight
"press families"
out of ten, especially the press titles "Feminine Fashion Beauty" and "Masculins Auto Sport", underlines the ACPM.
For the organization, this shows that
"the press therefore plays its full role in the search for benchmarks of the French"
.
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The list of brands achieving the largest audiences has changed little compared to the wave published in November.
We find the same nine titles which exceed 20 million readers (the regional press group PQR66, Le Figaro, Télé Loisirs, the regional weekly press group PHR, Le Parisien / Today in France, Ouest-France, Le Monde , 20 Minutes and Current Woman).
OneNext is the new audience measurement for all media (print, websites, applications, content published via social networks, and even podcasts) for the press in France, which is based on a main panel of 28,000 respondents and was launched in June 2020 by the ACPM, Kantar and Médiamétrie.