Is the use of the mask changing aesthetic standards?
Undoubtedly.
After a year of covered faces, a tangible change is demonstrated by the new ideas for make-up and beauty from the main make-up industries around the world.
This is in fact the year of the charm hidden by masks and which therefore enhances the look (the lips and smiles in the foreground are a distant memory) which must be flawless.
There is therefore an increase in treatments for the treatment of bags, swelling and eye fatigue, together with the recovery of the use of
eyeliner
(high-precision marker) colored or black, with or without 'tail', kajal (pencil with intense and blendable pigments) to draw the eyes, to be combined with abundant doses of mascara (the use of eyelashes has also increased exponentially fake).
Masks have entered our daily life becoming the norm and in recent months the first foundations, lipsticks (such as Nars Labbra - lipstick with a liquid texture and matte finish), concealers, blushes and '
no transfer'
powders have been put on the market
that no longer stain this type of face protection.
Among the best known are the foundation L'Oréal Paris Infaillible Total Cover, Fenty Beauty Pro Hydrating Longwear Foundation by Rihanna, Max Factor Lasting Performance Liquid Foundation, Estée Lauder Stay-in-Place Makeup that lasts up to 24 hours, Urban Decay All Nighter Liquid Foundation, Pat McGrath Labs Skin Fetish Sublime Perfection Foundation) From ArtDeco a
Mask Proof
line
with three products: Magic Fix, a fixer that seals lipstick with an invisible protective shield that prolongs its duration, No Color Setting Powder which is a fixing powder transparent and photo-reflector, 3 in 1 Make-up Fixing Spray ..
The birth of the first protective mask with a 'silhouette' effect, designed in 3 D and able to draw and enhance the face, is also news these days.
Skincare products are changing with the arrival of new serums and treatment masks capable of revitalizing the gaze, making it brighter, reducing relaxation, swelling, dark circles and the dull appearance of our faces tested by the pandemic and by repeated lockdowns (such as the Shiseido Skincare Vital Perfection line which has tissue sheets for the eyes among the best sellers).
The technology behind the new 'no transfer' make-up proposed by the main cosmetic giants is not new, but if until now some make-up products were formulated not to stain the necks of shirts or resist kisses and smiles longer, now new excipients, fixatives, emulsions and 'reinforcing' pigments are added to all the main categories such as funds, concealers, blushes, powders, lipsticks and glosses (such as Shiseido's Kajal Ink Artist line, with eye pencils such as kajal, , resistant and stain-resistant eye shadows and eyebrow pencils).
New accessories or strategies enhance the 'no transfer' effect of mask-proof makeup such as the use of powder as a final touch that dries makeup and the application of fixing sprays.
The 'Stardust Make Up Fixer' spray is new, enriched with golden pearls that illuminate the make-up created by the Italian brand Kiko and the Born To Last 24H foundation that lasts all day is also from the same maison.
The giants of cosmetics are also teaching new eye makeup lessons with masks.
L'Oreal Paris group reports
the beauty tips to obtain a magnetic and irresistible gaze
ranging from applying the pencil on the inner rim of the eye, lower and upper.
The method is contraindicated only for those with small eyes.
In this case, the "big eyes" effect is obtained by passing the pencil on the lower outer rim.
“The dark pencil can also be used effectively to intensify eyeshadow, especially on the lash line and the outer tip of the eye.
The effect obtained by
blending the kajal
around the eye contour
is also very nice
: to spread it evenly you can use the smudge, a professional brush or even your fingers ”, explain the make-up artists of the maison.
Instead, the new 'silhouette' mask is produced by the Japanese cosmetic brand Kanebo (limited edition and for now only for the Japanese market).
In fabric, designed in 3D with shape and contours such as to “project the impression of a defined, well-balanced face”.
The new three-dimensional shape, triangular in elastic materials, with stripes that go from the chin to the ears, enhances the definition of the jaw which, on the contrary, disappears with normal masks.
The colors of the new mask range from lavender, to black, from pink to light beige and have been selected to enhance the tone of the skin and hair, so much so that the brand offers a new skincare that includes three combinations: hair color, eye makeup and color mask.