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"Lupine" on Netflix: how the French series managed the heist of the century

2021-01-22T17:49:34.514Z


The Netflix series with Omar Sy is a hit in France, but also in many foreign countries. She even revived sales of books from


Even they dared not dream of it.

At Gaumont, producer of "Lupine", we were betting on a success in France of the Netflix series with Omar Sy, but not on such an international box.

However, the numbers are dizzy: "Lupine" should soon have been seen by 70 million people around the world.

It is the American platform which advanced this astronomical estimate.

These screenings over the first 28 days of broadcast put “Lupine” ahead of series with global success such as “The Bridgerton Chronicle” and “The Lady's Game” (63 and 62 million “views” over the same period).

A “totally crazy” score, enthuses Isabelle Degeorges, director of Gaumont Television France, at the origin of the project.

Since January 8, the series has been among the most watched Netflix programs in Europe, North America and South America, but also in Russia, India, Vietnam, the Middle East, Bangladesh or the United States. Qatar.

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"Lupine" on Netflix: Americans also fall for Omar Sy


In other words, even in the territories where Omar Sy, popular in Europe since “Intouchables” and in the United States thanks to his supporting roles in “X-Men” or “Jurassic World”, is completely unknown.

Is it the “Arsène Lupine” franchise that attracts beyond Maurice Leblanc's homeland?

Unlikely, since outside of Japan, where Lupine inspired manga, the adventures of the gentleman burglar remain confidential.

Omar Sy's charisma and sublime views of Paris

Director of French original series at Netflix, Damien Couvreur believes that the key to success lies first of all in the “family” nature of the series.

The deputy general manager of Gaumont, Christophe Riandée, insists for his part on “the richness of the original work”, this mysterious chameleon character who “makes everyone fantasize”.

He also underlines that the collaboration on the screenplay of the Englishman George Kay ("Killing Eve" and "Criminal") and the Frenchman François Uzan ("Family Business") made it possible to "combine the substantive marrow of Lupine with the modernity of Anglo-Saxon stories ”.

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VIDEO.

The “Lupine” trailer, with Omar Sy

Of course, the ultra-entertaining side of the episodes, which multiply the twists and turns, attracts the public.

Just like the charisma of Omar Sy and the views of Paris, beautifully filmed, especially during a spectacular episode filmed at the Louvre.

Not to mention the marketing power of Netflix, which has fueled social networks with photos of Omar Sy disguised as characters from "la Casa de Papel" or "Stranger Things" and a hilarious clip where the comedian sticks posters in the Metro…

The success of "Lupine" has in any case become a phenomenon that spills over into bookstores.

Maurice Leblanc's works are experiencing a new lease of life: 100,000 copies of the “Burglar Gentleman”, reissued by Hachette, should have been sold by the summer.

Season 2 is not yet signed

Gaumont and Netflix were therefore not mistaken when they set their sights on the work of Maurice Leblanc, encouraged by its entry into the public domain in 2012. This allowed them to free themselves from copyright. author and offered them complete freedom of writing.

"Many producers were working on Lupine ...", slips Isabelle Degeorges in passing.

But who benefits from Arsène's “crimes”?

At Netflix, of course.

For private moviegoers.

To Omar Sy whose notoriety exploded.

And in Gaumont, even if the French company ensures not to touch a cent more on the success of its series.

Season 2 has not yet been signed, but "everyone wants it," says Damien Couvreur, of Netflix.

In the meantime, the last five episodes of the first season, directed by Ludovic Bernard and Hugo Gélin, are being edited.

For once, the gentleman is in no hurry ...

Source: leparis

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