Vivendi continues to shop.
The media and entertainment giant (Universal Music, Canal +, Gameloft ...) controlled by Vincent Bolloré announced on Friday that it had acquired 7.6% of the PRISA group listed in Madrid.
PRISA, which is the most important media player in Spain, is notably the owner of the country's leading daily newspaper,
, but also of the publisher Santillana, of the Cadena SER radios, Radio Caracol and of the sports daily AS.
After having acquired at the end of 2019 the second French publisher Editis (Robert Laffont, Nathan, Plon ...) and announced last month the acquisition, from the German Bertelsmann, of Prisma Media, one of the leading publishers of magazines in France (
etc.), Vivendi specifies that its equity
is part of (its) strategy of strengthening itself as a global group of content, media and communication, and expand its access to Spanish-speaking markets in Europe, Latin America and the United States.
In France, PRISA owns 20% of the holding company Le Monde Libre which controls the Le Monde group (
etc.), the remaining 80% being held equally by Xavier Niel, Matthieu Pigasse and Pierre Bergé's heir, Madison Cox.
Vivendi is already present in Spain since the group notably owns the TV production company Bambu Producciones there.
One of its most important video game production studios is also located in Barcelona.