A woman makes a depressing discovery in an Aldi brochure.
When she shares them on Twitter, the reactions are mixed.
A woman discovers a
seemingly
depressing
college
block
in an
Aldi
* brochure.
The writing
pad
caused mixed reactions
on
Twitter
.
The
cover sheet
is supposed to
draw attention to
climate change
.
Kassel - stationery is often sober, motivating or creative.
It is logical that retailers
want to arouse
the interest of the
customer
with a particularly beautiful or interesting
design
.
In the case of a
college block
, however, this plan backfired.
A customer discovered the said writing
pad
in an
Aldi
brochure and promptly posted it on
.
The reactions are not long in coming.
Aldi customer discovers a depressing college block and posts on Twitter
She writes: "
Aldi
has the most depressing college blocks I have ever seen".
Based on the
photo of the prospectus posted
on
, it quickly becomes clear what is meant: The cover sheet of the college pads, available in lined and squared, shows three
polar bears
squeezing onto an ice floe
with
sad and frightened expressions
.
Sure, the cover sheet is most likely meant to
draw attention to
climate change
.
But do
consumers
really
want to
see
this
sad drawing
every time they use it
?
Not only the customer has great doubts about this.
Aldi |
|
|---|---|
founding |
1946 in Essen |
legal form |
Two conglomerates of unaffiliated companies - Aldi Nord and Aldi Süd |
CEO |
Marc Heussinger (since January 2013) |
Aldi prospectus: Twitter users discuss college blocks
Another
user
reacted with a simple "Uff"
in relation to the
Aldi
college block
.
The explorer follows up with a "Who decided that this was a good design decision?"
Another
user
quickly realized that “our friends from the
BMBF
”, the Federal Ministry for Education and Research, are to blame.
Aldi has the most depressing college blocks I've ever seen.
pic.twitter.com/E0pWYxeKUS
- Doctoressa ecstatica 🦉 (@van_de_light) January 13, 2021
Aldi college block causes mixed reactions on Twitter
Another user
noticed
another detail of the
Aldi
college block
: high on top of the
polar bear
sits a seagull that is described as "
shitty
" and looks as if it is
making fun of
the
sad situation
.
Two other
users, on the other hand, argue that the
depressing cover page
serves
its purpose.
While one
user
thinks that this is “realistic” and that he bought the writing pad “that's why”, another
user
says the same thing: “That's the point of this
action
”.
(Nail Akkoyun)
* hna.de is part of the nationwide Ippen-Digital editorial network.