Chefclub, the French start-up that distributes recipe videos on the web, is a real success: 95 million followers, more than a billion videos viewed last month, and a market that is expanding internationally .
In Paris, in a large hybrid space, at the same time offices, kitchens and studios, the 70 employees of this company decline a recipe that leaves little room to chance: everything is carefully thought out so that these playful videos, easy to reproduce at home with everyday products and utensils, find takers on social networks. So much so that the start-up created by the Thomas brothers, Jonathan and Axel Lang, aroused the interest of Seb, the appliance giant.