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From pioneer to leader: Vision, perseverance and stable development have made the company an urban renewal for itself

The urban renewal industry has been growing in Israel for over a decade and one of the pioneers in the field presents an impressive growth graph and new capabilities that it developed over the years, until it became an evacuation-construction power.

This is the way of the Society for Urban Renewal, which currently dominates all stages of urban renewal in dozens of projects led by it.

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• Tal Goldstein

• Ami Kahlon

• The Society for Urban Renewal

• neo

• Construction clearance

• Real Estate Center

In collaboration with the Real Estate Center

Monday, 25 January 2021, 09:52

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The field of urban renewal is without a doubt one of the most influential and growing factors in the Israeli real estate world in the last decade. Urban renewal projects have provided opportunities for an upgraded and safer quality of life in demand areas and city centers, and many companies have "jumped on the bandwagon" over the years.

One of the oldest companies in the field is the Urban Renewal Company, whose founders and co-CEOs, Ami Kahlon and Tal Goldstein, identified the potential for urban renewal in saturated urban areas several years before the country entered the picture.

In parallel with the development and intensification of the entire field, the company for urban renewal has also recorded an impressive growth graph, while gaining knowledge, experience and essential tools for promoting projects of various sizes and with a normal and high level of complexity.

Now, against the background of the entry of new controlling shareholders - the Israeli-American-owned Israel Towers Group (by the Sheffer Wasserman families respectively) and taking responsibility for all phases of the project from start to finish, the company positions itself as a real power in the urban renewal arena.

Tal Goldstein, Co-CEO of the Urban Renewal Company (Photo: PR, PR)

The road to financial strength and broad professional backing goes through partnership and joining forces

As one of the oldest and most stable companies in the field of urban renewal, the Urban Renewal Company has gained experience while leading dozens of projects that are currently in various stages of progress, which translate into thousands of housing units worth billions of shekels, some after occupancy.

A significant step towards realizing the company's future vision was taken at the beginning of 2020, when the Towers of Israel Group joined as a leading partner in the company, in order to further expand the company's financial backing and strengthen the professional foundation on which its operations are based. Project components.

"Towers of Israel" adds to the equation many years of experience in managing income-producing real estate, construction and entrepreneurship in the amount of thousands of square meters per year, along with important values ​​of family and of course while presenting significant financial strength.

The extraordinary combination of the two companies is a critical factor in the company's ambitious plan for urban renewal.

Ami Kahlon, Co-CEO of the Urban Renewal Company (Photo: PR, PR)

Responsibility for all phases of the project under one roof for the benefit of a comprehensive service for apartment owners

As mentioned, another important step on the way to becoming an influential and leading factor in the field of urban renewal is reflected in the expansion of the company's areas of responsibility within the projects it is leading.

Accordingly, the company has directly taken on the handling of all professional aspects of the projects it promotes, from the butchering involved in agreements and agreements with all apartment owners in the project, through the variety of planning challenges with the authorities - some are not simple and require creativity, patience and solid back. Through the engineering supervision of construction at standards of uncompromising quality, to the handing over of the keys to the apartment owners.

"This is an important goal, which we have managed to develop over the years and which we have recently reached," says Tal Goldstein.

"The ability to take overall responsibility for the project begins with a financial safety net in the amount of tens of millions of shekels required for launching, at a stage when the project is still unsafe, and this is now possible through the company's equity."

"The company also specializes in the implementation of master plan changes, thanks to its in-depth knowledge of planning procedures," adds Ami Kahlon. "When it comes to large complexes of hundreds of housing units, planning solutions are a critical factor in project execution," he points out. The company has expanded and set up an in-house engineering department, which provides an engineering solution for all the company's projects. "Our engineers go into the thickness of the beam and look at everything from A to T, emphasizing the needs of apartment owners and ensuring safety and construction quality," explains Kahlon, noting Because the move means that the company is currently also responsible for the professional aspect of construction and the engineering supervision of the construction work by the executing company, similar to other large companies in the real estate industry.

"From the day we founded the company we aspired to reach where we are today, which allows us to deploy our network on the whole miraculous process called urban renewal. For us, this is a significant leap forward, which also allowed us to launch a new brand and independent marketing of our projects," notes the CEO. To the common sea.

NEO project in Giva, 2-16 Ben Gurion St., Givat Shmuel (Photo: Imaging, courtesy: The Urban Renewal Society)

Launch of a brand that will be a quality mark of urban renewal

The current stage in the company's development process is the launch of the new real estate brand NEO, which will house the company's leading and major projects for urban renewal in the coming years and is for the company a symbol of innovation and creativity that serve as core values ​​and markers of quality and excellence in construction in evacuation-construction projects.

Under the NEO brand, three spectacular projects are currently being marketed in central and sought-after locations on Hara'a Street in Ramat Gan, on Yad Labanim Boulevard in Tel Aviv and on Ben Gurion Street in Givat Shmuel.

In the three projects, the company will transform old railway buildings into complete, new and modern neighborhoods, which will constitute a perfect habitat for the development and prosperity of the future communities in sought-after urban centers.

"For us, in all three of NEO's new projects, the company expresses its core values ​​and provides customers - both apartment owners in the projects and new entrants to the NEO family and the company for urban renewal - innovation, quality and a constant sense of home," say Kahlon and Goldstein.

"We are very proud of the path we have taken in just one decade, and continue to work hard to fulfill the company's first and foremost vision - the vision of urban renewal."

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