LE FIGARO.
- Why did you choose to parade in Milan?
Giorgio ARMANI.
- I am a traditionalist: I think that clothes should be seen on moving bodies so that they can be fully appreciated.
From this perspective, the parade is irreplaceable.
A fashion film is something else: it's a story in which the protagonists are the characters, not the clothes.
Sewing is the quintessence of my vision.
The only way to present it could only be a parade, which we designed behind closed doors because of the sanitary circumstances.
However, I wanted to declare my love for my city, hard hit by the pandemic.
The presentation therefore took place at the Orsini Palace, where my studio and workshops are located, which have worked tirelessly for many months on this new collection.
They are clothes full of light and color, fluid and harmonious, which translate my feeling of freedom and independence towards ephemeral trends.
“If it seems anachronistic, haute couture is on the contrary very current by advocating the least, in the name of the better.
"
Giorgio Armani
Haute couture
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