James Bond: to avoid looking old-fashioned, the sponsors of Dying can wait want to return scenes

In the kingdom of James Bond, only diamonds are eternal ... Visibly distressed by the fourth postponement of

the brands, who had bet on the box office exploits of the long-awaited last performance of Daniel Craig in the tuxedo of 007, may well be upset with their product placements.

Almost two years after the initial planned release in 2019, some glimpses in the scenes directed by Cary Fukunaga, will soon be stricken with obsolescence.

Or, worse, will have disappeared forever from the shelves and windows where the barge, enticed, could have bought them.

Read also: The release of the next

postponed again

It's no longer a secret for anyone, for decades Eon Productions has financed an important part of a shoot - which does not cost far from 250 million euros -, by skillfully placing car brands here and there. , watches, perfumes, computers or mobile phones ... etc.

Read also: Mercury Cougar XR7 convertible, James Bond sells

James Bond subject to brand marketing?

These investments, paid for in exchange for goods or in cash, are subject, like the scenarios of the Bondian missions to strict rules, governed in this case by marketing strategies as subtle and Machiavellian as the plans of MI6, the espionage service where officiates the handsome James.

Over time, the James Bond saga became a franchise, an ambiguous term that meant both saga and advertising showcase.

You don't have to work for the Specter to know that famous brands like Nokia, Omega, Bollinger and Adidas have supplied 007 with the latest instruments and other items to succeed in its mission.

Because what would a 007 be without the latest wearable, the most sophisticated watch, the most prestigious champagne and the most fitting sportswear?

Not much believes, now in the heart of the film's sponsors, who would welcome the fact that certain scenes are turned over.

For fear of seeing their product die from having waited too long ...

Excerpt from